Exterior Sign Mistakes You Should Avoid

Online marketing reigns supreme these days. However, branded business signs will always be essential for all brick and mortar companies. From mom and pop corner shops to major franchise locations, every company near Phoenix needs high-quality business signs that bring customers to its doors. For the best results, work with a sign design expert, and he or she will stop you from making common mistakes.

Poor Contrast

One of the most common sign design mistakes is poor contrast between the lettering and background. There’s a reason why many successful businesses have signs that feature black letters on a white background—the contrast is excellent, and the lettering is easy to read. Some examples of color schemes you should avoid include black lettering on a brown background, red lettering on a pink background, and blue lettering on a black background. Make it as easy as possible for your customers to read your sign.

Obscure Font

Entrepreneurs are always on the lookout for unique characteristics that set their companies apart from the rest. This is a smart branding idea, but not if it affects the readability of your exterior signage. Avoid choosing a font style that is dramatically different from other signs, such as fancy calligraphy script or whimsical Comic Sans font.

Imbalanced Size

Your sign and its lettering need to be large enough to be easily read by passing motorists and pedestrians. However, they shouldn’t be so large that they take up the entire width and height of the sign itself. Design experts recommend leaving enough “white space” around the letters so that they look balanced.

Intricate Logo

Logo design isn’t easy. Some entrepreneurs spend months designing the perfect logo for their business. And in some cases, they have to go through the process all over again when it’s time to order their exterior signage. Before you settle on a logo design, envision how the logo will look on a sign. An ideal logo is one that is clear and makes sense regardless of whether it’s on a large billboard or a promotional pen.