Looking for an affordable and effective way to market your business? Consider custom-made signage. Signs are so widespread that we hardly notice them, which is one of the reasons why they are effective as marketing tools. On-premise signage not only identifies your business and marks its physical location, but it has the ability to reach countless drivers, passengers, and pedestrians every day. Read on to learn more about some of the ways signage can help grown your business, and then contact a business sign company serving Chandler and Phoenix to design effective storefront signage for your own business.
Attract New Customers
Although a majority of your customers live or work within close proximity to your business, millions of people relocate annually which means every year you lose customers that must be replaced with new ones. The quickest, easiest, and most economical way to attract new customers is with signage. Eye-catching outdoor signs will alert people as to your business and let them know that you offer what they are looking for, whenever they’re looking for it.
Brand Your Business
“Top-of-mind awareness” is the ultimate goal for any business, since it means that business is the first one that comes to mind as a place to find a specific product or service. This awareness is built and reinforced through repetition, which is helped by branded signs. Every time someone drives or walks by your eye-catching business sign, an impression will be made on them and your brand will grow in their mind and be associated with the products or services you offer and you hope they come to you for.
Mark Your Territory
On a similar note, outdoor signs will also help you differentiate your business from nearby competitors. Although Phoenix is a large city, there are probably at least a couple of competitors within close distance to your business. A custom sign will help spotlight your business and claim more of the territory from your competitors.
You could serve up the best food in the Valley, but unless people are attracted to your restaurant and enticed to come in you’ll probably have a lot of empty tables. Word of mouth is great for restaurants, as are positive online reviews, but good signage is the bread and butter of any new restaurant that is still establishing itself. Custom-made signs can be just as enticing as any dish you serve up inside, so it’s important that you take your time and work with an experienced business sign company in Phoenix to create a great sign for your restaurant. Here are some sign design tips to get you started.
Convey Your Cuisine
When people are in the mood for a certain type of cuisine, they might look for visual cues to help them identify a restaurant that serves up the types of dishes they are craving. Try to incorporate some of the symbols, fonts, or colors typically associated with the type of cuisine you serve. For example, if you own an Italian restaurant, incorporate colors of the Italian flag or use Italian phrases. Get creative and work with a custom sign design firm in Phoenix to come up a great visual representation of the delicious cuisine you serve in your restaurant.
Use Mouth-Watering Colors
Color psychology is the science that explains the connection between certain colors and the psychological effects they have on people. Knowing how different colors affect different people can help you choose primary and secondary sign colors that convey the right message for a restaurant. For example, studies show that blue and purple can result in loss of appetite, and red is known as more of an appetite stimulator.
Keep Signage Clean
People generally don’t want to eat in a dirty restaurant, so it’s important that you keep your signage clean to convey that you run a clean restaurant. Keeping your signage clean will also ensure maximum visibility and can even help to extend the life of your storefront signs.
Although most zoning codes in Chandler and Phoenix are pretty loose when it comes to sign requirements, there are still restrictions that limit things like sign dimensions, colors, and other visual factors. In the event that you wish to install a sign that is not allowed under local sign codes, you can apply for a legal exemption. When applying for a variance, be prepared to explain the reasons you have selected a sign design not permitted under existing code and why you feel it is necessary to move forward with the selected design.
If you work with an experienced business sign company serving Chandler and Phoenix, you can receive help through the process of applying for a sign variance. Your business sign contractor can help you demonstrate to the governing body why it is in the best interest of the local community to grant the request for a sign variance.
Starting a new business? Rebranding an old one? Either way, one of the most important things you can do to establish and grow your business is come up with a great logo. The logo is the visual representation of your business, so it needs to convey the right message and speak to the right audience. Watch this video for some tips on how to create a business logo that will help you get results.
After you come up with a winning logo design, it’s time to get to work designing all of the supporting marketing materials that will help you grow your business. One of the best ways to put your new logo to use is with a custom-made storefront sign . Get in touch with a sign design company serving Chandler and Phoenix to transform your logo into an effective outdoor sign that will attract new customers, market your brand, and ultimately grow your bottom line.