Online marketing reigns supreme these days. However, branded business signs will always be essential for all brick and mortar companies. From mom and pop corner shops to major franchise locations, every company near Phoenix needs high-quality business signs that bring customers to its doors. For the best results, work with a sign design expert, and he or she will stop you from making common mistakes.
One of the most common sign design mistakes is poor contrast between the lettering and background. There’s a reason why many successful businesses have signs that feature black letters on a white background—the contrast is excellent, and the lettering is easy to read. Some examples of color schemes you should avoid include black lettering on a brown background, red lettering on a pink background, and blue lettering on a black background. Make it as easy as possible for your customers to read your sign.
Entrepreneurs are always on the lookout for unique characteristics that set their companies apart from the rest. This is a smart branding idea, but not if it affects the readability of your exterior signage. Avoid choosing a font style that is dramatically different from other signs, such as fancy calligraphy script or whimsical Comic Sans font.
Your sign and its lettering need to be large enough to be easily read by passing motorists and pedestrians. However, they shouldn’t be so large that they take up the entire width and height of the sign itself. Design experts recommend leaving enough “white space” around the letters so that they look balanced.
Logo design isn’t easy. Some entrepreneurs spend months designing the perfect logo for their business. And in some cases, they have to go through the process all over again when it’s time to order their exterior signage. Before you settle on a logo design, envision how the logo will look on a sign. An ideal logo is one that is clear and makes sense regardless of whether it’s on a large billboard or a promotional pen.
On any given day, your hotel may host guests from the next town, a neighboring state, or the other side of the world. Every guest, no matter how far he or she has traveled, desires comfort and convenience. The little details can make all the difference—from complimentary newspapers to extended hours room service. And of course, signage that enhances the guest experience. Hotels in Phoenix that use custom-made signs can inform and entertain guests simultaneously to support a hassle-free stay.
Providing Useful Information
One of the ways you can improve the guest experience in your hotel is by reading negative online reviews of other hotels, and using them to bolster your hotel’s services. You’ll likely find that guests often complain about the long wait time at the desk, or about having difficulty finding someone to answer a question. Use signage to help guests help themselves. Use wayfinding signs to point guests in the right direction. Add more detailed signs inside the elevators with information such as the check-in/check-out times, available discounts and perks, and pool and fitness club hours.
Offering Fun Facts About the Area
There’s something special about every town. Do a little research to find some of the most intriguing facts about your area, and have them added to a building sign. For instance, your guests may be interested to know that your town was responsible for inventing the potato chip, or that it’s the hometown of a famous astronaut. If possible, identify a fun fact about your own hotel, such as the fact that a former President stayed there. These signs are intended to entertain your guests while they wait, so place them by the elevator banks and front desk.
Highlighting Conference Events and Attractions
Large conferences can push a hotel staff to its limits. Make wayfinding as easy as possible for the attendees with custom-printed signs that point people in the direction of major attractions, speakers, or booths. In smaller font beneath each main item, indicate the times at which that attraction is available.
Introducing Dining Options
Hotels are like miniature communities with everything a guest could need. But quite often, travelers prefer to leave the hotel in search of local dining options. You can use signage to attract more guests to the hotel’s restaurant or café. Use enticing names for the signature dishes, and emphasize any dishes that are closely associated with your particular town or region.
All companies run things a little differently, but most office managers would likely agree that first impressions matter for businesses . When your clients and prospective job candidates step into your building, they should see a well-organized office with custom-made signs that reflect the professionalism of the employees. Interior building signs near Chandler can help your clients easily figure out where they need to go or who can assist them. For instance, libraries should have easily understood signage that directs patrons to the circulation and reference desks, and to the various categories of books.
If your office building has multiple stories, then one of the most important building signs it should have is a directory sign that indicates which departments are on each floor. Wayfinding signage should be posted in prominent locations near each elevator bank and stairwell. Your office can also benefit from interior signage that directs individuals to the women’s, men’s, and gender-neutral bathrooms.
Launching a new company is a lot of hard work. Even if you’re tempted to rush through the process, you should take the time to get your business started on the right foot. Your name, for example, will reflect your company’s brand for years to come. So before you start sending in orders for branded business signs near Phoenix, make sure you pick the right name.
This video offers some helpful hints about the dos and don’ts of choosing a business name. Think about how the name would look on stationary, as part of a logo, or on your custom-made signs. Consider the type of customers you want to appeal to, and the message you want to convey about your business. Avoid choosing a name that’s too long, has strings of numbers or initials, or is based on an inside joke that your customers won’t understand.
It’s not uncommon for new business owners to underestimate how many factors can contribute to effective sign design, such as letter heights and viewing distances. If you’re planning to order custom signage near Phoenix or Chandler , then there are a few things that you should know about these 2 business sign characteristics.
First, letter height should be proportional to the surrounding space. For example, if your signage will be installed in a space that is 24 inches in height, then ordering letters that are 23 inches tall is not a good idea, as this will leave too little negative space between the letters and the background. The same concept goes for choosing a text size for a sign design. After letter heights, you should also consider viewing distances. For instance, if you’re planning to order a storefront sign for a small patio area, then you should select a letter size that will be easy for your customers to read within the confined patio space. Conversely, if the sign is to be seen from the road or across a large parking lot, then be sure to choose letters and a sign of sufficient size for the viewing distance.
Contrast is among the most critical components for creating eye-catching and effective signage. If you’re planning to order custom illuminated business signs in Chandler or Phoenix , then continue reading for advice on creating intuitive sign designs with the help of better color contrast.
Many business owners begin the sign design process by focusing on their brand’s color scheme. This is an excellent starting point because ordering storefront signs that don’t reflect your business’ branding is a poor investment and a bad marketing strategy. However, you should not begin the sign design process planning to use only your brand’s colors. In many cases, doing so will leave you with a sign that has poor contrast and legibility. Instead, plan to incorporate contrasting shades of white, black, or grey into the sign’s design, along with your business’ colors.
Color contrast can describe the difference between various hues, and you should familiarize yourself with primary, secondary, and complementary colors before beginning the sign design process. However, even if your brand’s colors do not have a significant amount of contrast between one another, you can still create excellent color contrast in your sign if you incorporate the right amount of black or white. More specifically, white space, which describes any area without design or text, plays an important role in creating signage that is intuitive and high-contrast. For this reason, you should avoid cluttering the sign with too much text or design and leave enough white space to make the sign easy for people to read and understand.
Many business owners mistakenly assume that illuminating a sign will be enough for it to catch the eyes of customers and make the sign legible. Unless your business is only open at night, then it’s important for your exterior illuminated business signs to function effectively in the daytime, as well. Also, even illuminated signs need sufficient color contrast for them to be attention-grabbing and easy to read. For these reasons, you should create an illuminated sign design that will be intuitive both day and night and with or without illumination.
When it comes to drawing more foot traffic to your store, engaging outdoor signage can be essential. If you’re wondering how you can more effectively market your business using storefront signs, then read on for advice on incorporating window graphics into your signage near Chandler and Phoenix.
Promote Impulse Buys
When it comes to attracting new customers to your store, one smart strategy to consider is appealing to their impulse to buy. For example, your graphics can be used to inform customers of a current sale or promotion that you have going on, or it can alert passersby to a new product that you’re carrying. When appealing to customers’ impulse to buy, try to create a sense of scarcity or necessity surrounding your products or services.
Feature Specific Products
When choosing your business’ window graphic design, it’s important that you remember to focus on the products or services that you want to advertise. It can be easy to get off-track when it comes to this type of signage, so choose which products you would like to highlight, plan to have them in the display window, and coordinate your window graphics to match the theme, look, or function of the featured products.
One of the most attractive features of window graphics is their impermanence. Window graphics are inexpensive compared to more permanent sign options, and they can also be easily removed and replaced. This means that when using window graphics to attract people to your store, you shouldn’t get caught up trying to think of words or a design that will have long-term effects. Instead, focus on designing something that can help increase your customer base right now.
Remember Your Branding
Finally, while window graphics are great for temporarily highlighting the features or characteristics of specific products or services, it’s also important to factor in your business’ branding when ordering this type of signage. Even though your window graphics may be impermanent and promotional, choosing a design that reflects your company’s branding can have a better long-term effect and promote more brand awareness among your new customers.
You already realize that good signage can be crucial for any business, but knowing where to get your signs may be less obvious. If you’re planning to order custom-made business signs in Chandler or Phoenix, then keep reading to learn about the advantages of working with a full-service sign company .
If you’re like many business owners, then you’re too busy to shop around looking for one company to design your signs, a second one to manufacture them, and a third one to install them. For this reason, it often makes sense to enlist the services of a full-service sign company. Going this route helps ensure that your business signs will be created and installed in a timely fashion. Also, working with a dedicated sign company may also result in better product quality and more professional services. If you need business signs, then consider working with a full-service sign company to help save time and ensure your satisfaction.
Is your establishment not getting the attention that it needs? If so, then you’re not alone. For many business owners, there is a lot that they can do to make their storefront more noticeable. Read on to learn how to improve your building’s visibility using curb appeal, window displays, and illuminated signage near Chandler and Phoenix .
Add Some Curb Appeal
How your storefront looks from the street can have a direct impact on the number of passersby who pay it a second glance, and several factors can affect your building’s curb appeal. First, keep it looking tidy by maintaining swept walkways, clean windows, and fresh-looking paint. To get an idea of where your storefront may need some work, step out front and give your building a visual evaluation while trying to see it from the customer’s viewpoint. Then, make a list of areas for improvement and take care of these tasks one by one.
Create a Window Display
If your store is in an area with a lot of foot traffic and has a large, front window, then you should make the most of these advantages! Window displays are an excellent way to advertise your merchandise or promotions, and they can help get your storefront noticed by passersby. When crafting your window display, keep in mind that it may have a more dramatic effect if it is attention-grabbing and encourages impulse buys.
Install Illuminated Business Signs
Having good signage is essential for helping new customers find your location. Also, an eye-catching and well-lit sign will help inform anyone passing by of what products or services your business offers. If you already have a business sign and it doesn’t seem to be doing the trick, then consider investing in an exterior illuminated sign. This type of sign can help your business stand out and get noticed. Lastly, an illuminated sign should be regarded as an essential if your business is open into the evening hours.
While exterior business signs are critical for helping customers find you, there are many ways in which interior signs can be beneficial, as well. Does your business have any of these opportunities for interior signage in Chandler and Phoenix ?
While customers are waiting to be served or seated, why not take advantage of this opportunity to put your company’s logo in their view? If your reception area, waiting room, or lobby is lacking in branded business signs, then this is an opportunity that you should consider taking advantage of.
Have you noticed that one area of your store doesn’t get shopped as frequently as other areas do? If so, then you may have a shortage of interior directional signage. Signs that describe what can be found where can help your customers find what they’re looking for or discover items that they never knew they needed.
If your business has different destinations that clients and customers must be able to find, then know that making these rooms easy to find is important for helping keep your visitors happy. In addition to directional signage, be sure that different rooms in your building are clearly marked so that newcomers can find their way around.
Do you want people who visit your building to know what your business does along with its mission and goals? If so, then tell them with an interior sign. By informing visitors of why your business does what it does, you may be able to convert more of them into customers or clients that are loyal to your brand.
If you feel that your building isn’t lacking in interior signage, then consider the appearance of the signs that you do have. Do the colors, style, and design reflect your services or branding? If not, then you are missing out on an opportunity to make an impression on your customers. When it comes to installing signage of any kind, going with something custom and branded is ideal for supporting your business and making a great first impression.