Does Color Influence Purchasing Decisions?

Consumer Habits

Color is a crucial element of branding and imaging, so it makes sense that it’s so important when it comes to sign design near Chandler and Phoenix . Color even has an effect on the way we live our lives, and it influences us in ways that many of us are unaware of. Check out this video clip to see if color influences purchasing options.

If color can have an effect on your mood, chances are it can influence your purchasing habits. Consumers don’t take long to decide whether they do or don’t like a product just by looking at it for the first time. Women and men also tend to have different tastes in color, which is a key element in terms of marketing. People tend to see blue as a trustworthy color, while green is associated with nature and sustainability. Think about your color choices when working out your sign design.

Learning the Basics About Illuminated Signs

Open Neon Sign

If you’re looking for a way to attract new customers to your business, you might want to look into illuminated signs in Chandler and Phoenix. Start by familiarizing yourself with the different LED signs that you have to choose from, and make sure that you choose a placement that makes sense based on the content of the sign. Remember that your custom-made sign can represent your brand, so do your best to keep the design cohesive. Read ahead and learn the basics about illuminated signs. neon - signs

Learning About Your Options

Not all illuminated signs are the same. If you are in the market for one for your business, think about your goals. A lightbox is simple and versatile, while lighted dimensional lettering can be a great choice for businesses that have already been established. Look at your options before choosing one for your business.

Considering Your Placement

Placement is everything when it comes to your illuminated business signs. The more people who can see your signage, the more potential the investment has for your business. Illuminated signs can be used in interior or exterior settings, and they may serve different purposes in these conditions. You can use illuminated signs inside your store to catch your customers’ attention, inform them about upcoming releases, and remind them to come back again soon. Exterior signs can be used to bring in new customers who might be passing by the property. Whether you’re looking for interior or exterior signage, you’ll want to place your signs somewhere visible.

Nailing the Design

There are plenty of factors to consider when it comes to sign design. Your sign should be straightforward and easy to understand, and it shouldn’t be difficult for viewers to make out. If you want to keep a cohesive and consistent design, you should also incorporate colors, logos, and images that people associate with your brand. The purpose of an illuminated sign is for people to see it, and it’s important that you can proudly show off your investment. You can always work with the sign design professionals to make sure yours comes out perfectly.

Is an Outdoor Lightbox the Right Sign for Your Business?

Happy Hour Neon Sign

An outdoor lightbox is the right sign for almost every business. With an outdoor, illuminated sign in Chandler and Phoenix, your business will gain much more visibility to current and future customers. With an outdoor lightbox, you can feature different sign designs as your product marketing campaigns change or you update information about your business. Read on to learn how an outdoor lightbox could be the right sign choice for your business.

Outdoor lightboxes are illuminated to show off any business sign you may have. You may choose an illuminated storefront sign that simply features your business name, logo, and slogan. However, you can also use outdoor lightboxes for advertisements in malls or other gathering locations. With outdoor lightboxes outside of your retail location, you can generate more interest in your company’s products, and you will drive more customers to your location. As stated above, most businesses can benefit with an outdoor lightbox, so call your sign company soon to design yours.

illuminated - lightbox

Tips for Launching a New Logo

Design

Designing a logo can be a long and daunting process, but your work is not over yet. You have to launch your new logo for the world to see. This will include signage— such as storefront signs and outdoor signs in Chandler and Phoenix—and employee participation. In addition to employee participation, your customers should be encouraged to participate as well. Continue reading for a few tips to help you have a successful logo launch. new - logo

Tip #1: Be Consistent Across All Media

The key to a successful logo launch is to coordinate all of your social media and other advertising outlets. Before your new logo is official, make sure that your business cards and stationary are up to date, along with any other professional correspondence. Ensure that your advertisements, such as signage is ready to go with the new logo. Once you are ready to launch your new logo, change everything over at the same time to remain consistent.

Tip #2: Encourage Employee Participation

Part of launching a successful new logo is generating word-of-mouth. Include your employees and vendors to talk about the new logo to get the word out. Your employees can post about the logo change on their own social media accounts and generate interest by mentioning their favorite changes. By including your vendors and other business partners in the campaign, you can reach even more customers and partners about the logo change.

Tip #3: Maintain Customer Contact

Your customers should be kept informed about any changes occurring within the company. By staying informed, your customers will stay loyal to you. Make them feel like part of the company by receiving feedback as well. Conduct polls on potential color changes or favorite elements of potential logos. If you have a party or event celebrating the logo launch, open up free invitations for certain customers. By including your customers in the logo design and launch, they will be more excited to stay with your company and see the future changes in store.