Essential Design Elements for Your Exterior Illuminated Sign

Hotel Exterior Sign

There are important elements to consider during your sign design sessions, such as the quality of your logo and the type of font you choose for your company’s name. These design elements will help you develop the perfect sign design near Chandler and Phoenix. Read on to learn more about designing your exterior illuminated sign .

Typeface

The typeface, also known as the font, is one of the most important elements to go into all of your signage. If customers cannot decipher your company’s name or slogan, then they will likely choose another establishment. Pick out 3 to 5 of your favorite fonts, and see how your company’s name and slogan look in each font. View the proposed signage at different distances to see which one looks best from all viewing points. exterior - sign

Images

Your company’s image or logo should be identifiable with what you sell or the services you offer. The logo should be memorable and simple to easily transfer between different mediums. For example, a large logo on your illuminated storefront sign should be just as attractive on a smaller interior sign.

Colors

An exterior illuminated sign can feature a multitude of colors, so you do not have to limit yourself. However, consider the colors you choose and how they look together. For example, blue and purple should not be close together on your sign, because they are so close in hue that your customers may not see the logo definition. Also, consider matching the color to your industry, such as red and orange for restaurants and green and brown for grocery stores.

Information

If your company has a well-known slogan, then you may feature it on your exterior sign. Ensure that the slogan, and any extra information, is brief and legible. Your customers should be able to skim the sign in a couple seconds. If your signage is overloaded with information, then your customers will skip the information and possibly skip your store.

Give Your Startup a Competitive Edge with Good Signage

Money Symbol

Good signage is necessary for an established company to do well, so it is crucial for your startup to invest in great signage near Chandler and Phoenix. Signage—such as exterior illuminated signs and interior business signs—will entice a new and growing customer base, and it will help promote your brand to the outside world. Let’s take a look at how good signage will give your startup a competitive edge.

You need to market your startup for everyone to know your company’s mission, services, and personality. Even if you have a following through social media or networking, it is essential to generate more notice. If you have an established office or store, then consider designing a simple, yet attention-getting exterior sign. This building sign should be illuminated to gain customers’ notice throughout the day and night. Consider adding interior signs as well to direct customers to different departments or offices. These signs should be simple, but they can follow your startup’s color scheme and overall sign design. Your sign company can help you create cohesive and engaging sign designs to give your startup a competitive edge.

Startup Business

Understanding the Roles of Positive and Negative Space in Design

It is important to understand different artistic terms when choosing a sign design . Positive space typically refers to the colored or bright space of a design. Negative space refers to the uncolored or empty area. The roles of positive and negative space can contribute greatly to custom-made signs in Chandler and Phoenix. Read on to learn more about these roles.

As seen in the video, the balance between negative and positive spaces can help generate interest in different designs. For example, the more negative space in a sign for a business can lend more importance to the object in positive space. Companies wishing to feature a specific product or emotion during a marketing campaign will likely create more interest by featuring the item in a smaller format with a larger amount of negative space around it. Consult with a sign designer to choose the best format.

Designing an Interior Business Sign That Blends Well with Your Office Décor

Sign Outside Glass Doors

It is important that your business represent a cohesive and attractive interior design. Your sign design should complement and blend with your office décor to ensure that your employees and customers find the space attractive and engaging. Designing your business’ interior signage near Chandler and Phoenix is simple enough once you recognize your office’s color scheme and décor theme. Read on to see how to create a well-blended office décor with your interior signage. interior - sign

Complement the Color Scheme

Your office décor should have a certain color scheme made up of two or three colors. This is a common decorating feature, and it helps to create a cohesive and attractive décor. Your signage should match or complement the color scheme of your office. Determine the main colors on your walls and fixtures. Choose a different color or shade from the office color scheme. For example, yellow signage will stand out among a green, red, and beige color scheme.

Match the Décor Theme

The décor theme will likely concern your company’s personality, mascot, and product. You can order custom-printed signs to match this theme. Matching your signage with the interior décor can create a cohesive look and feel for your employees and customers. The different colors will help the signs to stand out, but a matching design will still keep the look connected. If you wish for a different sign design, then choose a neutral design that will not interfere with your office’s décor theme.

Choose a Dominating Feature

You can ensure your interior signs blend with your office décor by choosing a dominating feature between the signs and décor. If your décor and sign design are both loud and bright, then they will create an unattractive and distracting area of colors, logos, and designs. Consider what will be the most important feature in your office: The signs or the décor. For example, if signs will feature different sales and important information, then consider making the signs brighter than the rest of your color scheme.