If you drive through Phoenix, you’ll notice numerous examples of signage wherever you look—neon signs, restaurant signs, and even vehicle graphics. Can you guess where you might find the most signs in a single building? A hospital is a plausible answer to that question, since hospitals and other healthcare facilities need to put up numerous signs in order to direct their patients to the right destinations. These are some of the aspects of a successful hospital signage system:
New and Well-Maintained Signage
First and foremost, the signs in a healthcare facility need to be clean and well-maintained. If the signs are showing their age, they will reflect poorly on the hospital and may be harder to read. Smart and up-to-date signs, meanwhile, will project an image of competence and professionalism.
Illuminated Outdoor Signs
Hospitals and other healthcare centers have to be accessible to patients and visitors around the clock, which means that all outdoor signs need to be visible even in low-light conditions. Making these exterior signs illuminated is an effective way to ensure that they are always readable. The signs directing drivers to the hospital should be especially bright and noticeable.
When hospital corridors have numbers or generic names, it means that it’s going to be more difficult for patients, visitors, and even staff to remember them. Giving these corridors memorable titles—for example, naming them after local streets or well-known landmarks—is a good way to ensure that everybody will be able to keep them straight.
Signs can include more than text, of course—in fact, it can make them much more useful. Adding photos, diagrams, maps, and other graphics to signs can help provide information to hospital visitors, making them less likely to get lost if they are unfamiliar with the building. Scrolling digital signs are even more helpful, since they allow the hospital to provide visitors with continual updates throughout the day.
If you want to get your business noticed, one of the best—and most easily overlooked—places to advertise it is on your car. Vehicle advertisements are a terrific way to boost your business’ visibility and reach a much wider audience. You have two basic options for advertising on your vehicle: vehicle graphics and magnetic signs. Each of these options has its own advantages. Magnetic signs are more cost-effective than full-fledged vehicle graphics, and you can easily remove them from your vehicle whenever you want to. They can also be custom-sized to fit your vehicle. Vehicle graphics, on the other hand, are more durable and long-lasting than magnetic signs, and it’s not possible to steal them. They’re more versatile than magnetic signs, as they can be placed anywhere on your vehicle. You also do not have to remove them when you want to wash your vehicle. Whatever option you decide on, both vehicle graphics and magnetic signs are sure to attract more attention to your Phoenix business.
It’s not uncommon for new business owners to underestimate how many factors can contribute to effective sign design, such as letter heights and viewing distances. If you’re planning to order custom signage near Phoenix or Chandler , then there are a few things that you should know about these 2 business sign characteristics.
First, letter height should be proportional to the surrounding space. For example, if your signage will be installed in a space that is 24 inches in height, then ordering letters that are 23 inches tall is not a good idea, as this will leave too little negative space between the letters and the background. The same concept goes for choosing a text size for a sign design. After letter heights, you should also consider viewing distances. For instance, if you’re planning to order a storefront sign for a small patio area, then you should select a letter size that will be easy for your customers to read within the confined patio space. Conversely, if the sign is to be seen from the road or across a large parking lot, then be sure to choose letters and a sign of sufficient size for the viewing distance.
When it comes to drawing more foot traffic to your store, engaging outdoor signage can be essential. If you’re wondering how you can more effectively market your business using storefront signs, then read on for advice on incorporating window graphics into your signage near Chandler and Phoenix.
Promote Impulse Buys
When it comes to attracting new customers to your store, one smart strategy to consider is appealing to their impulse to buy. For example, your graphics can be used to inform customers of a current sale or promotion that you have going on, or it can alert passersby to a new product that you’re carrying. When appealing to customers’ impulse to buy, try to create a sense of scarcity or necessity surrounding your products or services.
Feature Specific Products
When choosing your business’ window graphic design, it’s important that you remember to focus on the products or services that you want to advertise. It can be easy to get off-track when it comes to this type of signage, so choose which products you would like to highlight, plan to have them in the display window, and coordinate your window graphics to match the theme, look, or function of the featured products.
One of the most attractive features of window graphics is their impermanence. Window graphics are inexpensive compared to more permanent sign options, and they can also be easily removed and replaced. This means that when using window graphics to attract people to your store, you shouldn’t get caught up trying to think of words or a design that will have long-term effects. Instead, focus on designing something that can help increase your customer base right now.
Remember Your Branding
Finally, while window graphics are great for temporarily highlighting the features or characteristics of specific products or services, it’s also important to factor in your business’ branding when ordering this type of signage. Even though your window graphics may be impermanent and promotional, choosing a design that reflects your company’s branding can have a better long-term effect and promote more brand awareness among your new customers.
While exterior business signs are critical for helping customers find you, there are many ways in which interior signs can be beneficial, as well. Does your business have any of these opportunities for interior signage in Chandler and Phoenix ?
While customers are waiting to be served or seated, why not take advantage of this opportunity to put your company’s logo in their view? If your reception area, waiting room, or lobby is lacking in branded business signs, then this is an opportunity that you should consider taking advantage of.
Have you noticed that one area of your store doesn’t get shopped as frequently as other areas do? If so, then you may have a shortage of interior directional signage. Signs that describe what can be found where can help your customers find what they’re looking for or discover items that they never knew they needed.
If your business has different destinations that clients and customers must be able to find, then know that making these rooms easy to find is important for helping keep your visitors happy. In addition to directional signage, be sure that different rooms in your building are clearly marked so that newcomers can find their way around.
Do you want people who visit your building to know what your business does along with its mission and goals? If so, then tell them with an interior sign. By informing visitors of why your business does what it does, you may be able to convert more of them into customers or clients that are loyal to your brand.
If you feel that your building isn’t lacking in interior signage, then consider the appearance of the signs that you do have. Do the colors, style, and design reflect your services or branding? If not, then you are missing out on an opportunity to make an impression on your customers. When it comes to installing signage of any kind, going with something custom and branded is ideal for supporting your business and making a great first impression.
When it comes to getting people into your physical shop, signage is key. If you’re a retail store owner who is interested in ordering custom storefront signs in Chandler or Phoenix , then watch this video to learn what additional strategies are available for increasing foot traffic to your business.
One option is to create something eye-catching that with grab the attention of people walking by. Second, find ways to connect your store to your customers and social media, perhaps by offering them a free product or discount code for anyone who checks in on Facebook or shares photos or your products with their followers. Third, try handing out leaflets with coupons or product information to the people passing by your establishment. Lastly, offer samples of your products so potential customers can get a better idea of what you’re offering and will be more likely to reciprocate by making a purchase.
Signage that properly reflects your business’ branding is one of the best ways to get the most out of your interior and exterior business signs. For this reason, it can be important to have a logo prepared before you purchase signs for your business. If you’re interested in ordering custom-made signs in Phoenix or Chandler , but you don’t have a business logo, then watch this video to learn some smart logo design strategies.
A good logo should be unique but also simple, and logos fall into 3 main categories: wordmark, icons, and combination marks. No matter what type you choose, the logo should look good and be recognizable whether it’s in color or black and white. To get started, sketch your logo ideas in a sketchbook or grid composition book. Later, you should finalize the logo in a vector-based program, which will allow you to scale the design easily.
When you are seeking an experienced sign company that can create the perfect signage for your business, look no further than the team at 1 Stop Signs . We have been in business for more than two decades, and we specialize in crafting custom-made signs serving Phoenix. With our assistance, you will be able to spruce up your storefront and advertise your business from the street.
There are many terrific reasons to choose 1 Stop Signs for all of your custom sign needs. Our company is well-respected in the local community, and we go above and beyond to meet the needs of all of your clients. We will take into account the specific needs of your business when we help you create beautiful LED signs or non-illuminated letters for your business location. With our help, you will be able to transform the look of your business through the creation of custom crafted signs.
Whether you are building a new commercial building, or you are providing your existing space with a facelift, it is important to choose features and amenities that make your business look as professional as possible. With professional business signs , glass partitions, and modern lighting, you will be able to create an office space that reflects the polished image of your company. Custom business signs near Chandler and Phoenix will help to set your office apart from the competition. Let’s review some tips that will help you provide your office with a more professional appearance.
Consider Glass Partitions
Glass, steel, and other industrial materials are all the rage for today’s office interiors. To infuse your office with a modern, industrial touch, you may want to consider placing glass partitions around your space. Along with making your commercial space look more professional, glass office partitions will provide your employees with additional natural light throughout the workday. Glass office partitions can be used for conference rooms, break rooms, and individual cubicles.
Install New Lighting
Overhead florescent lighting can make your office look less polished and professional. If your current overhead florescent lights are detracting from the appearance of your space, it might be time to consider installing new lighting. Pendant lights, track lights, and other modern light fixtures can be used to highlight your office’s interior and provide it with a stunning new light. During your new lighting installation, you can also consider swapping out your incandescent bulbs with LED lights.
Craft Custom Business Signs
When a new customer enters your office space for the first time, you will want to make sure that you have plenty of illuminated signs that direct them to various areas throughout your space. A custom sign company will be able to help you craft building signs that mark your office areas, which also provides your space with a professional flair. Your custom business signs will put the finishing touches on your office makeover.
When you are spreading the word about your company and its services, it is important to make sure that your remain consistent with your branding. Your business signs, business banners, and other promotional materials should contain the same fonts, colors, and other graphic elements. With assistance from a company that offers custom made signs serving Chandler and Phoenix, you can create a terrific business campaign for use on all of your custom printed signs. Read on for an overview of why consistency is key in promoting brand awareness.
Create Your Visual Identity
With consistent branding and graphic design elements, you will be able to create a visual identity for your brand. Ideally, you will want your customers to immediately recognize your brand through your use of logo, color combinations, and other distinctive elements. By keeping your branding elements the same across both printed and digital platforms, you will help to cement the visual identity of your business.
Send a Similar Branding Message
The elements that you use to promote your brand, such as your font, color choices, and other design features, will send subtle messages to your customers. If you choose to switch up your branding when you create a printed or digital marketing campaign, your customers may get mixed signals. By staying focus on similar design and branding tools, you will be able to ensure that your message remains clear and recognizable, no matter where your customer is encountering your marketing materials.
Ensure a Professional Image
Consistency will also help you ensure that your company looks professional to your customers and your fellow business owners. When you work with a custom sign company to print signs and banners that contain your logo and other brand design elements, you will clearly convey that you are willing to invest in your brand’s identity. Once you have created a brand identity with the help of your graphic designers and sign printing company, you will be ready to share this clear and consistent identity with the world.