• What to Think about Before Opening Another Location

    If you’re running a successful business, opening a second location can be an exciting event. It isn’t always easy to tell, however, when you’re truly ready to make that momentous move. In this video from MSNBC’s Your Business, you’ll meet a dynamic entrepreneurial couple who own a juice bar and vegan bistro called Kale Café. After finding success with their first restaurant in Daytona Beach, FL, they decided to open a second location in nearby Ormond Beach. If you’re planning to expand your business in Phoenix, you can take heart from their example—and learn the same lessons they learned in this video. As you’re setting up shop in your new store, don’t forget to buy a first-rate custom-made sign , vehicle graphics, and other business signage so you can attract new customers.

  • Interior Signage Opportunities That You May Be Missing Out On

    While exterior business signs are critical for helping customers find you, there are many ways in which interior signs can be beneficial, as well. Does your business have any of these opportunities for interior signage in Chandler and Phoenix ? branding - computer

    Lobby Branding

    While customers are waiting to be served or seated, why not take advantage of this opportunity to put your company’s logo in their view? If your reception area, waiting room, or lobby is lacking in branded business signs, then this is an opportunity that you should consider taking advantage of.

    Directional Signage

    Have you noticed that one area of your store doesn’t get shopped as frequently as other areas do? If so, then you may have a shortage of interior directional signage. Signs that describe what can be found where can help your customers find what they’re looking for or discover items that they never knew they needed.

    Room Descriptions

    If your business has different destinations that clients and customers must be able to find, then know that making these rooms easy to find is important for helping keep your visitors happy. In addition to directional signage, be sure that different rooms in your building are clearly marked so that newcomers can find their way around.

    Mission Statement

    Do you want people who visit your building to know what your business does along with its mission and goals? If so, then tell them with an interior sign. By informing visitors of why your business does what it does, you may be able to convert more of them into customers or clients that are loyal to your brand.

    Branded Signage

    If you feel that your building isn’t lacking in interior signage, then consider the appearance of the signs that you do have. Do the colors, style, and design reflect your services or branding? If not, then you are missing out on an opportunity to make an impression on your customers. When it comes to installing signage of any kind, going with something custom and branded is ideal for supporting your business and making a great first impression.

  • Strategies for Increasing Foot Traffic to Your Business

    When it comes to getting people into your physical shop, signage is key. If you’re a retail store owner who is interested in ordering custom storefront signs in Chandler or Phoenix , then watch this video to learn what additional strategies are available for increasing foot traffic to your business.

    One option is to create something eye-catching that with grab the attention of people walking by. Second, find ways to connect your store to your customers and social media, perhaps by offering them a free product or discount code for anyone who checks in on Facebook or shares photos or your products with their followers. Third, try handing out leaflets with coupons or product information to the people passing by your establishment. Lastly, offer samples of your products so potential customers can get a better idea of what you’re offering and will be more likely to reciprocate by making a purchase.

  • Adding Contrast to Create Dynamic Compositions

    Contrast in artistic design refers to opposite colors, textures, and sizes to create a visually interesting image . This same principle can be applied to professional sign design. If you are developing your company’s signage near Chandler and Phoenix, then consider the different examples of contrast found in the video. Read below for more information about adding contrast to your sign design.

    Artistic contrast can apply to your franchise signs and informational, interior signs. For example, a sales sign can feature the discount price or percentage in a larger and darker color, and the rest of the words can be smaller and lighter. This contrast in size and color will draw customers’ eyes to the percentage they can save on their purchase. This will encourage them to buy more. Speak with your sign designers at your sign company about adding contrast to create interesting and engaging signs.

  • Are Illuminated Channel Letters a Good Fit for Your Storefront?

    Signage is important to the success of your store, but there are several types of sign designs available. Storefront signs near Chandler and Phoenix often include illuminated blade signs, non-illuminated letters, and illuminated channel letters. Choosing the best sign design for your storefront will depend on different factors, such as your future business plan and marketing plan. Continue reading to learn more about illuminated channel letters and if they would be a good fit for your storefront.

    Your storefront sign should be noticeable to customers walking and driving by. You will want a large, bright sign design that can attract people throughout the day. However, consider an illuminated sign if your business has extended hours into the early morning or late evening. Illuminated channel letters will keep your storefront sign better illuminated and more attractive into the darker hours. This is important so that your customers can always find your store and shop whenever they please. Speak with your Phoenix sign company to choose the best illuminated storefront sign for your store.

    illuminate - letters

  • Use Color Psychology to Improve the Effectiveness of Your Business Signs

    Color psychology has been studied at length, and there are various colors linked to different business practices. For example, restaurant signs in Chandler and Phoenix often use red to engage diners. However, blue and green are productive colors for office signage. Let’s take a look at the psychology associated with various colors to see how your business signs can be most effective. business - sign

    Blue is Accepted

    Blue is one of the most accepted colors in personal and professional settings. It is a calming color without inducing tiredness. It is also most people’s favorite color. Include shades of blue in your office décor and interior business signs.

    Yellow is Unappealing

    Yellow is considered to be an unappealing color to most people. It is often unflattering in most décors and clothing, so people generally avoid it. It is best to stay away from overwhelming amounts of yellow in your custom-printed signs. If you do choose a yellow color, then a pastel shade may be better accepted.

    White is Boring

    White can be a good color if your business is based upon modern décor and focuses only on selling engaging products. However, white is often considered unstimulating and monochromatic. Your employees and customers may find their minds wandering while in your store. If you use white in your business signs, then place a stimulating color or design with it to capture attention.

    Red is Energetic

    Red is a widely-used color in marketing, because it generates energy and impulse. Many restaurants and fast food locations use red and orange in their franchise signs to attract customers to buy food whether they are hungry or not. However, red can be distracting for those trying to stay on task. Use red in your sign design to attract customers, but use it sparingly in your office décor to ensure that your employees stay focused.

    Green is Creative

    Green is a creative and natural color that often sparks productivity. If your office space is devoted to your employees, rather than customers shopping, then decorate with green décor and signage.

  • Making the Most of Your Interior Space with Signage

    Custom-made signs serving Chandler and Phoenix can add a great deal to your interior space, as long as you know how to use them . You should be sure to use your LED signs in a way that properly represents your brand. Make sure that people can easily see your signage from different locations within your store or commercial property, and choose colors and fonts that are easy to read. Continue reading and make the most of your interior space with signage. interior - signs

    Portray Yourself Properly

    Interior business signs make for a great way to promote certain products and alert customers to current sales, but they are also a representation of your brand’s image. When you order custom-made signs, consider the visual aspect of your business. What themes are present in your logo? What color scheme is associated with your brand? Think about these elements when working on your sign design to end up with the best product for your needs. Even if you’re using LED signs with scrolling text, make sure the text matches your brand’s voice.

    Make Your Signs Visible

    Your interior signage won’t benefit your business if none of your customers can see it. If you want to make the most of your interior space, take a moment to carefully plan out where you’ll hang your signs. This will ensure that you don’t waste your signage, which is especially important if your signs refer to time sensitive promotions. Take a walk around your commercial property and think about where you intend to put up your business signs, and consider the possible obstructions and obstacles.

    Keep It Legible

    If you have a particularly spacious property, it’s a good idea to focus on your sign design so your customers can make out the message from a distance. In this case, you should avoid scripts and other fonts that can be difficult to read when you’re not up close. You should also use contrasting colors that pop off of each other rather than blend into each other for easy reading. This helps your interior signs reach a wider audience, even on the premises.

    yours comes out perfectly.

  • How to Create a Business Sign That Stands Out at Night

    There’s never a bad time to advertise for your business, which is why it helps to use signage near Chandler and Phoenix that you can see at night. Many businesses turn to LED signs to stand out from the night sky, but there are a few tricks that you can use to make your business sign as noticeable as possible. If you are looking to use signage to raise awareness of your business, feel free to keep reading and learn how to create a business sign that stands out at night.

    It can be tricky to see billboards and other signage during the dead of night, but with a little foresight, you can make sure your business sign is seen. Firstly, it’s a good idea to invest in an illuminated sign. LED signs will provide a great contrast against the darkness, making it easy for passersby to notice your business. If you’re not looking for an LED sign, you can always use a different type of illumination to make your business sign stand out. Be sure to choose fonts that can be read from a distance, and pick out colors that contrast with each other for better legibility.

    LED - sign

  • Learning the Basics About Illuminated Signs

    If you’re looking for a way to attract new customers to your business, you might want to look into illuminated signs in Chandler and Phoenix. Start by familiarizing yourself with the different LED signs that you have to choose from, and make sure that you choose a placement that makes sense based on the content of the sign. Remember that your custom-made sign can represent your brand, so do your best to keep the design cohesive. Read ahead and learn the basics about illuminated signs. neon - signs

    Learning About Your Options

    Not all illuminated signs are the same. If you are in the market for one for your business, think about your goals. A lightbox is simple and versatile, while lighted dimensional lettering can be a great choice for businesses that have already been established. Look at your options before choosing one for your business.

    Considering Your Placement

    Placement is everything when it comes to your illuminated business signs. The more people who can see your signage, the more potential the investment has for your business. Illuminated signs can be used in interior or exterior settings, and they may serve different purposes in these conditions. You can use illuminated signs inside your store to catch your customers’ attention, inform them about upcoming releases, and remind them to come back again soon. Exterior signs can be used to bring in new customers who might be passing by the property. Whether you’re looking for interior or exterior signage, you’ll want to place your signs somewhere visible.

    Nailing the Design

    There are plenty of factors to consider when it comes to sign design. Your sign should be straightforward and easy to understand, and it shouldn’t be difficult for viewers to make out. If you want to keep a cohesive and consistent design, you should also incorporate colors, logos, and images that people associate with your brand. The purpose of an illuminated sign is for people to see it, and it’s important that you can proudly show off your investment. You can always work with the sign design professionals to make sure yours comes out perfectly.

  • Is an Outdoor Lightbox the Right Sign for Your Business?

    An outdoor lightbox is the right sign for almost every business. With an outdoor, illuminated sign in Chandler and Phoenix, your business will gain much more visibility to current and future customers. With an outdoor lightbox, you can feature different sign designs as your product marketing campaigns change or you update information about your business. Read on to learn how an outdoor lightbox could be the right sign choice for your business.

    Outdoor lightboxes are illuminated to show off any business sign you may have. You may choose an illuminated storefront sign that simply features your business name, logo, and slogan. However, you can also use outdoor lightboxes for advertisements in malls or other gathering locations. With outdoor lightboxes outside of your retail location, you can generate more interest in your company’s products, and you will drive more customers to your location. As stated above, most businesses can benefit with an outdoor lightbox, so call your sign company soon to design yours.

    illuminated - lightbox