Name & Brand Basics for Entrepreneurs

Launching a new company is a lot of hard work. Even if you’re tempted to rush through the process, you should take the time to get your business started on the right foot. Your name, for example, will reflect your company’s brand for years to come. So before you start sending in orders for branded business signs near Phoenix, make sure you pick the right name.

This video offers some helpful hints about the dos and don’ts of choosing a business name. Think about how the name would look on stationary, as part of a logo, or on your custom-made signs. Consider the type of customers you want to appeal to, and the message you want to convey about your business. Avoid choosing a name that’s too long, has strings of numbers or initials, or is based on an inside joke that your customers won’t understand.