Contrast in artistic design refers to opposite colors, textures, and sizes to create a visually interesting image. This same principle can be applied to professional sign design. If you are developing your company’s signage near Chandler and Phoenix, then consider the different examples of contrast found in the video. Read below for more information about adding contrast to your sign design.

Artistic contrast can apply to your franchise signs and informational, interior signs. For example, a sales sign can feature the discount price or percentage in a larger and darker color, and the rest of the words can be smaller and lighter. This contrast in size and color will draw customers’ eyes to the percentage they can save on their purchase. This will encourage them to buy more. Speak with your sign designers at your sign company about adding contrast to create interesting and engaging signs.

There are important elements to consider during your sign design sessions, such as the quality of your logo and the type of font you choose for your company’s name. These design elements will help you develop the perfect sign design near Chandler and Phoenix. Read on to learn more about designing your exterior illuminated sign.

Typeface

The typeface, also known as the font, is one of the most important elements to go into all of your signage. If customers cannot decipher your company’s name or slogan, then they will likely choose another establishment. Pick out 3 to 5 of your favorite fonts, and see how your company’s name and slogan look in each font. View the proposed signage at different distances to see which one looks best from all viewing points.

Images

Your company’s image or logo should be identifiable with what you sell or the services you offer. The logo should be memorable and simple to easily transfer between different mediums. For example, a large logo on your illuminated storefront sign should be just as attractive on a smaller interior sign.

Colors

An exterior illuminated sign can feature a multitude of colors, so you do not have to limit yourself. However, consider the colors you choose and how they look together. For example, blue and purple should not be close together on your sign, because they are so close in hue that your customers may not see the logo definition. Also, consider matching the color to your industry, such as red and orange for restaurants and green and brown for grocery stores.

Information

If your company has a well-known slogan, then you may feature it on your exterior sign. Ensure that the slogan, and any extra information, is brief and legible. Your customers should be able to skim the sign in a couple seconds. If your signage is overloaded with information, then your customers will skip the information and possibly skip your store.

Good signage is necessary for an established company to do well, so it is crucial for your startup to invest in great signage near Chandler and Phoenix. Signage—such as exterior illuminated signs and interior business signs—will entice a new and growing customer base, and it will help promote your brand to the outside world. Let’s take a look at how good signage will give your startup a competitive edge.

You need to market your startup for everyone to know your company’s mission, services, and personality. Even if you have a following through social media or networking, it is essential to generate more notice. If you have an established office or store, then consider designing a simple, yet attention-getting exterior sign. This building sign should be illuminated to gain customers’ notice throughout the day and night. Consider adding interior signs as well to direct customers to different departments or offices. These signs should be simple, but they can follow your startup’s color scheme and overall sign design. Your sign company can help you create cohesive and engaging sign designs to give your startup a competitive edge.

It is important to understand different artistic terms when choosing a sign design . Positive space typically refers to the colored or bright space of a design. Negative space refers to the uncolored or empty area. The roles of positive and negative space can contribute greatly to custom-made signs in Chandler and Phoenix. Read on to learn more about these roles.

As seen in the video, the balance between negative and positive spaces can help generate interest in different designs. For example, the more negative space in a sign for a business can lend more importance to the object in positive space. Companies wishing to feature a specific product or emotion during a marketing campaign will likely create more interest by featuring the item in a smaller format with a larger amount of negative space around it. Consult with a sign designer to choose the best format.

It is important that your business represent a cohesive and attractive interior design. Your sign design should complement and blend with your office décor to ensure that your employees and customers find the space attractive and engaging. Designing your business’ interior signage near Chandler and Phoenix is simple enough once you recognize your office’s color scheme and décor theme. Read on to see how to create a well-blended office décor with your interior signage.

Complement the Color Scheme

Your office décor should have a certain color scheme made up of two or three colors. This is a common decorating feature, and it helps to create a cohesive and attractive décor. Your signage should match or complement the color scheme of your office. Determine the main colors on your walls and fixtures. Choose a different color or shade from the office color scheme. For example, yellow signage will stand out among a green, red, and beige color scheme.

Match the Décor Theme

The décor theme will likely concern your company’s personality, mascot, and product. You can order custom-printed signs to match this theme. Matching your signage with the interior décor can create a cohesive look and feel for your employees and customers. The different colors will help the signs to stand out, but a matching design will still keep the look connected. If you wish for a different sign design, then choose a neutral design that will not interfere with your office’s décor theme.

Choose a Dominating Feature

You can ensure your interior signs blend with your office décor by choosing a dominating feature between the signs and décor. If your décor and sign design are both loud and bright, then they will create an unattractive and distracting area of colors, logos, and designs. Consider what will be the most important feature in your office: The signs or the décor. For example, if signs will feature different sales and important information, then consider making the signs brighter than the rest of your color scheme.

Signage is important to the success of your store, but there are several types of sign designs available. Storefront signs near Chandler and Phoenix often include illuminated blade signs, non-illuminated letters, and illuminated channel letters. Choosing the best sign design for your storefront will depend on different factors, such as your future business plan and marketing plan. Continue reading to learn more about illuminated channel letters and if they would be a good fit for your storefront.

Your storefront sign should be noticeable to customers walking and driving by. You will want a large, bright sign design that can attract people throughout the day. However, consider an illuminated sign if your business has extended hours into the early morning or late evening. Illuminated channel letters will keep your storefront sign better illuminated and more attractive into the darker hours. This is important so that your customers can always find your store and shop whenever they please. Speak with your Phoenix sign company to choose the best illuminated storefront sign for your store.

Color psychology has been studied at length, and there are various colors linked to different business practices. For example, restaurant signs in Chandler and Phoenix often use red to engage diners. However, blue and green are productive colors for office signage. Let’s take a look at the psychology associated with various colors to see how your business signs can be most effective.

Blue is Accepted

Blue is one of the most accepted colors in personal and professional settings. It is a calming color without inducing tiredness. It is also most people’s favorite color. Include shades of blue in your office décor and interior business signs.

Yellow is Unappealing

Yellow is considered to be an unappealing color to most people. It is often unflattering in most décors and clothing, so people generally avoid it. It is best to stay away from overwhelming amounts of yellow in your custom-printed signs. If you do choose a yellow color, then a pastel shade may be better accepted.

White is Boring

White can be a good color if your business is based upon modern décor and focuses only on selling engaging products. However, white is often considered unstimulating and monochromatic. Your employees and customers may find their minds wandering while in your store. If you use white in your business signs, then place a stimulating color or design with it to capture attention.

Red is Energetic

Red is a widely-used color in marketing, because it generates energy and impulse. Many restaurants and fast food locations use red and orange in their franchise signs to attract customers to buy food whether they are hungry or not. However, red can be distracting for those trying to stay on task. Use red in your sign design to attract customers, but use it sparingly in your office décor to ensure that your employees stay focused.

Green is Creative

Green is a creative and natural color that often sparks productivity. If your office space is devoted to your employees, rather than customers shopping, then decorate with green décor and signage.

Custom-made signs serving Chandler and Phoenix can add a great deal to your interior space, as long as you know how to use them . You should be sure to use your LED signs in a way that properly represents your brand. Make sure that people can easily see your signage from different locations within your store or commercial property, and choose colors and fonts that are easy to read. Continue reading and make the most of your interior space with signage.

Portray Yourself Properly

Interior business signs make for a great way to promote certain products and alert customers to current sales, but they are also a representation of your brand’s image. When you order custom-made signs, consider the visual aspect of your business. What themes are present in your logo? What color scheme is associated with your brand? Think about these elements when working on your sign design to end up with the best product for your needs. Even if you’re using LED signs with scrolling text, make sure the text matches your brand’s voice.

Make Your Signs Visible

Your interior signage won’t benefit your business if none of your customers can see it. If you want to make the most of your interior space, take a moment to carefully plan out where you’ll hang your signs. This will ensure that you don’t waste your signage, which is especially important if your signs refer to time sensitive promotions. Take a walk around your commercial property and think about where you intend to put up your business signs, and consider the possible obstructions and obstacles.

Keep It Legible

If you have a particularly spacious property, it’s a good idea to focus on your sign design so your customers can make out the message from a distance. In this case, you should avoid scripts and other fonts that can be difficult to read when you’re not up close. You should also use contrasting colors that pop off of each other rather than blend into each other for easy reading. This helps your interior signs reach a wider audience, even on the premises.

yours comes out perfectly.

There’s never a bad time to advertise for your business, which is why it helps to use signage near Chandler and Phoenix that you can see at night. Many businesses turn to LED signs to stand out from the night sky, but there are a few tricks that you can use to make your business sign as noticeable as possible. If you are looking to use signage to raise awareness of your business, feel free to keep reading and learn how to create a business sign that stands out at night.

It can be tricky to see billboards and other signage during the dead of night, but with a little foresight, you can make sure your business sign is seen. Firstly, it’s a good idea to invest in an illuminated sign. LED signs will provide a great contrast against the darkness, making it easy for passersby to notice your business. If you’re not looking for an LED sign, you can always use a different type of illumination to make your business sign stand out. Be sure to choose fonts that can be read from a distance, and pick out colors that contrast with each other for better legibility.

Color is a crucial element of branding and imaging, so it makes sense that it’s so important when it comes to sign design near Chandler and Phoenix . Color even has an effect on the way we live our lives, and it influences us in ways that many of us are unaware of. Check out this video clip to see if color influences purchasing options.

If color can have an effect on your mood, chances are it can influence your purchasing habits. Consumers don’t take long to decide whether they do or don’t like a product just by looking at it for the first time. Women and men also tend to have different tastes in color, which is a key element in terms of marketing. People tend to see blue as a trustworthy color, while green is associated with nature and sustainability. Think about your color choices when working out your sign designs. Contact us to learn more about signs in Phoenix DMA.