When people look at the signage that you hang up outside of your business, it should entice them to walk into your shop to buy something. It should also convey a message that they carry with them and remember in the future. In order to achieve this, you need to come up with a sign design near Chandler and Phoenix that accurately depicts your business and sticks in peoples’ minds. Here are a few ways you can do it.
Choose a Font That Is Easy to Read
This might seem like common sense, but you would be surprised by how many businesses select a font for their sign that is difficult to read from a distance. If people can’t read your signage clearly, they’re not going to remember it or stop in and support your store.
Keep Your Message Short and Sweet
Peoples’ attention spans have gotten ridiculously short over the last few years thanks to the evolution of social media. They aren’t willing to spend 30 seconds looking at a sign to decipher what message you are trying to get across. Keep it short and make sure that it is very clear so that people understand what your sign says in a matter of just seconds.
Give People a Reason to Support Your Business
If you are trying to get people to stop into your shop, your signs for business need to give them a good reason to do it . A sign that says, “FLOWERS,” on it won’t be ass effective as one that says, “BUY HER FLOWERS, JUST BECAUSE.” You don’t have to include a long message on your sign, but you should include one that tells people why they need your services.
Let Your Sign Represent Your Brand
Are you a fun, hip company that sells a product that young people will love? Then don’t put together a serious sign. Conversely, you don’t need to include neon lights on a sign for a company that sells computer paper to large accounts. Cater to your target audience and tell them what you are all about with your signage.