The cost of a well-designed and professionally-made sign is enough to cause some businesses to cling to their old, worn-out signs or put up cheap signage that in turn cheapens the look of the entire business. Considering all of the benefits that come with high-quality signage, it’s important that you look at the cost as a wise investment for the long-term success of your business. The good news for startups and aspiring entrepreneurs is that signs can usually be included in a small business asset loan, including the SBA’s standard business loans. Existing companies can also find help buying a new sign by financing through the sign company or some other lending option.
Contact a commercial sign company serving Chandler and Phoenix to get a quote on a new sign and to learn more about your sign financing options. If a sign company doesn’t finance themselves, in most cases they will be able to recommend a trusted lender with whom you can apply for financing to cover the cost of the new sign.
A great looking sign is only part of the equation when it comes to getting noticed. After all, if people can’t see your sign it doesn’t matter how memorable, head-turning, or thought-provoking it is. Some things to consider when it comes to sign visibility include line-of-sight obstructions, lighting, and text/image contrast. Watch this video from the International Sign Association to learn more about the factors that affect sign visibility.
The best way to make sure your commercial sign is properly sized is to consult with a professional sign company serving Chandler or Phoenix . There are a lot of factors to consider, and some only a commercial sign expert will be able to answer correctly. A full-service sign company can also save you time by handling all aspects of the sign creation process, from design and fabrication to installation and service.
The purpose of commercial LED signs is to draw attention to your business, attract new customers, help it stand out from the competition, and make it easier for people to find after the sun goes down. Unfortunately, the wrong LED sign can fail to do any of these things. To make sure you buy an illuminated sign that meets your needs and actually helps your business, here are some factors to consider when shopping for LED signs in Chandler and Phoenix .
Pixel and Pitch
How do you know if an LED sign will look any good when it’s installed and turned on for the first time? For starters, consider the pixel, pitch, and matrix of the LED sign you intend to buy. Individual LEDs grouped together form a pixel . The pitch is the distance from the center of one pixel to the center of the next. All things the same, an LED sign with a tighter pitch (that is to say, the smaller distance between two pixels) will have higher resolution.
LED Display Size
Properly sizing an LED sign requires careful consideration of several factors, including the location of the sign, the speed limit of passing traffic, and the distance from which you want the sign to be legible. For example, LED signs that will be viewed from a long distance do not need as much fine detail as a sign with a short viewing distance, which means a looser pitch is preferable. A commercial sign company in the Valley can help you properly size an LED sign to meet your needs.
Another important factor to consider when shopping for an LED sign is obviously the cost of the sign. The size and pitch of the sign can affect the price, but so can things like color or monochrome LEDs. You’ll also need to take into account the cost of hanging an LED sign if not quoted a price that included LED sign installation.
If you want to establish your brand, attract new customers, and stand out from the competition, one of the best ways to spend your marketing and advertising budget is by investing in new business signage. Custom-made outdoor signs can be seen by thousands of potential customers each day, any number of whom may decide to try out your business for the first time based only on the impression they got from the sign they saw. With so much riding on your new sign, it’s important that you learn how to choose the right commercial sign company in Phoenix. Here are some tips:
Look for a Full-Service Sign Company
There aren’t very many sign companies in Chandler and Phoenix that can satisfy all of your commercial signage needs, but it’s worth the time to find a single company that can do it all as opposed to hiring multiple companies for sign design, fabrication, installation, and service. Buying from a full-service commercial sign company in Chandler or Phoenix will allow save you time and money that would otherwise be spent hiring multiple companies at each stage of the process of adding a new sign to your business.
Ask for References
Commercial signs aren’t cheap, at least the good ones aren’t, so it’s a good idea to ask for references before choosing the company that will provide your new sign. When you reach out to previous clients, ask about the customer service they experienced throughout the process and how happy they are with the final product. Even if you don’t contact any of the references provided to you, the fact that a sign company is willing to supply references at all can give you confidence in their abilities. On the flip side, be wary of any commercial sign companies that are unwilling or unable to provide you with references upon request.
If you run a small business, you already know how important it is to attract new customers. However, you shouldn’t underestimate the value of a well-designed business sign. With the right sign over your business location, you can catch the attention of passersby, direct visitors, to your front door, and raise the visibility of your business. The sign you select should reflect the nature of your business, and it should have a striking and visually appealing design. Your sign should also be easy to read from a distance, so avoid overcrowding it with text. If you have a business logo, however, you may want to include it on your custom-made sign. Investing in an illuminated sign such as a neon sign is another great way to make your business stand out on your street. A commercial sign company near Chandler can help you find the perfect attention-grabbing sign for your business.