Your business is much more than a physical location: It’s the sum of your products, services, employees, customers, and impact on the community. Still, it’s always a good idea to put some effort into making your brick and mortar location as presentable as possible. One way to do this is to install an attractive and artistic wall sign designed by professional business sign company in Chandler and Phoenix. A large interior sign can do wonders for employee morale and your customers’ perception of your business.
Choose the Wall Carefully
When designing an effective wall sign, it helps to have a specific wall in mind. For example, you might install the sign behind the receptionist’s desk, or perhaps in a clearly visible part of the waiting area. If you want your wall sign to inspire your employees, you might have it installed in the bull pen, or perhaps the communal cafeteria. Knowing where the sign will appear will make the other aspects of the design process easier, and help you achieve a more attractive final product.
Incorporate Surrounding Design
Once you have an idea of where you’ll put the wall sign, take plenty of pictures of the surrounding area. It’s important that your wall sign fits in well with your interior décor, or else it may clash and illicit a negative reaction. Think about the paint color on the wall, the texture and color of the floor, and the look of the furniture; then incorporate all of these details into your wall sign design. If you don’t like the way your interior looks, now would be a good time to start from scratch.
Refer to Existing Branding
Unless you’re undergoing an effort to completely rebrand your business, your wall sign should at least be reminiscent of your existing logo. It’s OK to deviate from your main logo—in fact, coming up with a slightly grander variation may be appropriate. For instance, you might give your logo a bit of classy gravitas by creating a simple, steel version of it for your wall sign.