Understanding the Roles of Positive and Negative Space in Design

It is important to understand different artistic terms when choosing a sign design. Positive space typically refers to the colored or bright space of a design. Negative space refers to the uncolored or empty area. The roles of positive and negative space can contribute greatly to custom-made signs in Chandler and Phoenix. Read on to learn more about these roles.

As seen in the video, the balance between negative and positive spaces can help generate interest in different designs. For example, the more negative space in a sign for a business can lend more importance to the object in positive space. Companies wishing to feature a specific product or emotion during a marketing campaign will likely create more interest by featuring the item in a smaller format with a larger amount of negative space around it. Consult with a sign designer to choose the best format.