Solving Wayfinding Challenges on Healthcare Campuses

If you drive through Phoenix, you’ll notice numerous examples of signage wherever you look—neon signs, restaurant signs, and even vehicle graphics. Can you guess where you might find the most signs in a single building? A hospital is a plausible answer to that question, since hospitals and other healthcare facilities need to put up numerous signs in order to direct their patients to the right destinations. These are some of the aspects of a successful hospital signage system:

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New and Well-Maintained Signage

First and foremost, the signs in a healthcare facility need to be clean and well-maintained. If the signs are showing their age, they will reflect poorly on the hospital and may be harder to read. Smart and up-to-date signs, meanwhile, will project an image of competence and professionalism.

Illuminated Outdoor Signs

Hospitals and other healthcare centers have to be accessible to patients and visitors around the clock, which means that all outdoor signs need to be visible even in low-light conditions. Making these exterior signs illuminated is an effective way to ensure that they are always readable. The signs directing drivers to the hospital should be especially bright and noticeable.

Easy-to-Remember Names

When hospital corridors have numbers or generic names, it means that it’s going to be more difficult for patients, visitors, and even staff to remember them. Giving these corridors memorable titles—for example, naming them after local streets or well-known landmarks—is a good way to ensure that everybody will be able to keep them straight.

Identifying Graphics

Signs can include more than text, of course—in fact, it can make them much more useful. Adding photos, diagrams, maps, and other graphics to signs can help provide information to hospital visitors, making them less likely to get lost if they are unfamiliar with the building. Scrolling digital signs are even more helpful, since they allow the hospital to provide visitors with continual updates throughout the day.