Thinking about buying new business signs in Chandler and Arizona? Unless you already have a great logo, you should probably hold off on buying custom-made signs until your business’ visual identity is where it needs to be in order to grow your brand here in the Valley and nationwide. If your business could benefit from a brand facelift, or if you’re designing a logo for a brand-new business, here are some tips that will help you design a great logo for use on all branding materials, including business banners, vehicle graphics, and more.
Understand the Psychology of Color
When designing a business logo, the use of color is very important. However, you must first understand the psychology of color and how it affects different people in different ways. For example, while the color blue expresses professionalism and trustworthiness, orange is considered to have a friendlier and more youthful effect. By understanding the science and psychology of color, you can convey the right tone with your logo.
Express Your Brand’s Identity
Your business has a unique identity, and it’s important that your logo express the traits and characteristics that set your business apart and gives your brand a life of its own. For example, if your business is progressive and forward-thinking, take a more minimalistic approach to the logo to convey a sleek and modern aesthetic. Or if your business is very playful and doesn’t take itself seriously, convey this with bright colors and soft, round edges.
Consult with a Design Professional
The best way to design a beautiful and effective logo for your business is to consult with a logo design professional. Designers will get to know your business inside and out so they can come up with a logo that captures the essence of your brand and conveys the right message to the right audience. A professional designer will be able to help you come up with a logo that will look great on vehicle graphics, business signs, wall murals, and other branded business materials.