Your business is much more than a physical location: It’s the sum of your products, services, employees, customers, and impact on the community. Still, it’s always a good idea to put some effort into making your brick and mortar location as presentable as possible. One way to do this is to install an attractive and artistic wall sign designed by professional business sign company in Chandler and Phoenix. A large interior sign can do wonders for employee morale and your customers’ perception of your business.
Choose the Wall Carefully
When designing an effective wall sign, it helps to have a specific wall in mind. For example, you might install the sign behind the receptionist’s desk, or perhaps in a clearly visible part of the waiting area. If you want your wall sign to inspire your employees, you might have it installed in the bull pen, or perhaps the communal cafeteria. Knowing where the sign will appear will make the other aspects of the design process easier, and help you achieve a more attractive final product.
Incorporate Surrounding Design
Once you have an idea of where you’ll put the wall sign, take plenty of pictures of the surrounding area. It’s important that your wall sign fits in well with your interior décor, or else it may clash and illicit a negative reaction. Think about the paint color on the wall, the texture and color of the floor, and the look of the furniture; then incorporate all of these details into your wall sign design. If you don’t like the way your interior looks, now would be a good time to start from scratch.
Refer to Existing Branding
Unless you’re undergoing an effort to completely rebrand your business, your wall sign should at least be reminiscent of your existing logo. It’s OK to deviate from your main logo—in fact, coming up with a slightly grander variation may be appropriate. For instance, you might give your logo a bit of classy gravitas by creating a simple, steel version of it for your wall sign.
As you browse lightbulbs at your local grocery or hardware store, you’re bound to see a group of bulbs labeled “LED.” LED, which stands for light-emitting diode, is a relatively new type of lighting that is slowly replacing traditional incandescent lightbulbs. If you’d like to learn more about LED lighting, watch this video and reach out to an LED sign company serving Chandler and Phoenix.
This video from How Stuff Works provides a brief history of LED. A man named Nick Holonyak Jr. is credited with developing the light-emitting diode in the middle of the 20 th century. An LED light is comprised of diodes—or simple semiconductors—made of aluminum gallum arsenide, along which electrons can flow more efficiently than the filaments of traditional incandescent lightbulbs. LED bulbs last much longer than incandescent bulbs and don’t get nearly as hot, making them very popular among consumers.
Starting a business is a monumental undertaking. In addition to coming up with a business plan and obtaining the appropriate permits, you need to find ways to market your business so customers or clients can actually discover your products or services. One of the basic aspects of marketing is installing an attractive outdoor sign that allows customers to quickly identify your business and what it does. For help understanding the importance of an outdoor sign, take a look at this article and reach out to a business sign company near Chandler and Phoenix.
The modern consumer expects to see clear, clean, and professional-looking signage outside every business. If you fail to install professional signage outside your business, would-be customers are unlikely to purchase your goods or services or even set foot on your property. An attractive outdoor sign will help get customers in door—your excellent products and services should do the rest.
Attracting Customer Attention
In this age of the internet, more and more people are discovering businesses through Google, Yelp, and other online services. However, there’s still much to be said for old fashioned foot traffic. A good-looking outdoor sign will cause more customers to think “that looks like a nice place,” which is the first step toward patronizing your business. Even if customers don’t immediately step inside your business after seeing the sign, the image of your sign will stick in their heads: maybe they’re stop in the next time they walk or drive by.
Branding Your Business
Think of the sign outside your business as the flagship of your business’s branding and marketing campaign. The logo that you include in your advertising efforts should appear on your outdoor sign, establishing continuity between your virtual and physical business. If people pass your business and see your outdoor sign on the way to and from work every day, there’s a good chance that many of them will actually step in and say hello.
You can capture the loyalty of customers by providing a superior product or service, but getting customers in the door is another story. To garner the attention of paying customers, you need to brand your business with an attractive logo, then spread that logo as far and wide as you can. With a memorable logo and a custom business sign made by a company near Phoenix and Chandler, your business can reach great heights.
Keep it Simple
First and foremost, your logo must be easy to understand. While it may be tempting to create a work of art as your logo, this will only serve to confuse and alienate consumers. Instead, consider presenting the name of your company in an easy-to-read font and, if appropriate, pairing it with a simple symbol that represents your business. Of course, your logo shouldn’t be too simple, either: you want to leave no doubt as to what your business does.
Consider Your Services
Your business’s products and services should be forefront in your mind as you work on designing your logo. Even the colors featured in your logo should relate to the type of business you run. For instance, if you run a funeral home or another serious business, you would do well to stick to darker, more subdued colors. If you run a toy store or other fun business, bright colors would be appropriate. You might also consider including a stylized symbol that represents your products or services—for example, a wrench silhouette would be a fine logo for a tool company.
Create a Tagline
A logo should serve as an aesthetically pleasing symbol that makes your business more approachable. If your logo and business name alone do not adequately convey what you want them to convey, consider adding an accompanying tagline. Think of a tagline as a text version of your logo—something that sticks in your customers’ minds and helps them better understand your business.