If you want to get your business noticed, one of the best—and most easily overlooked—places to advertise it is on your car. Vehicle advertisements are a terrific way to boost your business’ visibility and reach a much wider audience. You have two basic options for advertising on your vehicle: vehicle graphics and magnetic signs. Each of these options has its own advantages. Magnetic signs are more cost-effective than full-fledged vehicle graphics, and you can easily remove them from your vehicle whenever you want to. They can also be custom-sized to fit your vehicle. Vehicle graphics, on the other hand, are more durable and long-lasting than magnetic signs, and it’s not possible to steal them. They’re more versatile than magnetic signs, as they can be placed anywhere on your vehicle. You also do not have to remove them when you want to wash your vehicle. Whatever option you decide on, both vehicle graphics and magnetic signs are sure to attract more attention to your Phoenix business.
Online marketing reigns supreme these days. However, branded business signs will always be essential for all brick and mortar companies. From mom and pop corner shops to major franchise locations, every company near Phoenix needs high-quality business signs that bring customers to its doors. For the best results, work with a sign design expert, and he or she will stop you from making common mistakes.
One of the most common sign design mistakes is poor contrast between the lettering and background. There’s a reason why many successful businesses have signs that feature black letters on a white background—the contrast is excellent, and the lettering is easy to read. Some examples of color schemes you should avoid include black lettering on a brown background, red lettering on a pink background, and blue lettering on a black background. Make it as easy as possible for your customers to read your sign.
Entrepreneurs are always on the lookout for unique characteristics that set their companies apart from the rest. This is a smart branding idea, but not if it affects the readability of your exterior signage. Avoid choosing a font style that is dramatically different from other signs, such as fancy calligraphy script or whimsical Comic Sans font.
Your sign and its lettering need to be large enough to be easily read by passing motorists and pedestrians. However, they shouldn’t be so large that they take up the entire width and height of the sign itself. Design experts recommend leaving enough “white space” around the letters so that they look balanced.
Logo design isn’t easy. Some entrepreneurs spend months designing the perfect logo for their business. And in some cases, they have to go through the process all over again when it’s time to order their exterior signage. Before you settle on a logo design, envision how the logo will look on a sign. An ideal logo is one that is clear and makes sense regardless of whether it’s on a large billboard or a promotional pen.
On any given day, your hotel may host guests from the next town, a neighboring state, or the other side of the world. Every guest, no matter how far he or she has traveled, desires comfort and convenience. The little details can make all the difference—from complimentary newspapers to extended hours room service. And of course, signage that enhances the guest experience. Hotels in Phoenix that use custom-made signs can inform and entertain guests simultaneously to support a hassle-free stay.
Providing Useful Information
One of the ways you can improve the guest experience in your hotel is by reading negative online reviews of other hotels, and using them to bolster your hotel’s services. You’ll likely find that guests often complain about the long wait time at the desk, or about having difficulty finding someone to answer a question. Use signage to help guests help themselves. Use wayfinding signs to point guests in the right direction. Add more detailed signs inside the elevators with information such as the check-in/check-out times, available discounts and perks, and pool and fitness club hours.
Offering Fun Facts About the Area
There’s something special about every town. Do a little research to find some of the most intriguing facts about your area, and have them added to a building sign. For instance, your guests may be interested to know that your town was responsible for inventing the potato chip, or that it’s the hometown of a famous astronaut. If possible, identify a fun fact about your own hotel, such as the fact that a former President stayed there. These signs are intended to entertain your guests while they wait, so place them by the elevator banks and front desk.
Highlighting Conference Events and Attractions
Large conferences can push a hotel staff to its limits. Make wayfinding as easy as possible for the attendees with custom-printed signs that point people in the direction of major attractions, speakers, or booths. In smaller font beneath each main item, indicate the times at which that attraction is available.
Introducing Dining Options
Hotels are like miniature communities with everything a guest could need. But quite often, travelers prefer to leave the hotel in search of local dining options. You can use signage to attract more guests to the hotel’s restaurant or café. Use enticing names for the signature dishes, and emphasize any dishes that are closely associated with your particular town or region.
When it comes to drawing more foot traffic to your store, engaging outdoor signage can be essential. If you’re wondering how you can more effectively market your business using storefront signs, then read on for advice on incorporating window graphics into your signage near Chandler and Phoenix.
Promote Impulse Buys
When it comes to attracting new customers to your store, one smart strategy to consider is appealing to their impulse to buy. For example, your graphics can be used to inform customers of a current sale or promotion that you have going on, or it can alert passersby to a new product that you’re carrying. When appealing to customers’ impulse to buy, try to create a sense of scarcity or necessity surrounding your products or services.
Feature Specific Products
When choosing your business’ window graphic design, it’s important that you remember to focus on the products or services that you want to advertise. It can be easy to get off-track when it comes to this type of signage, so choose which products you would like to highlight, plan to have them in the display window, and coordinate your window graphics to match the theme, look, or function of the featured products.
One of the most attractive features of window graphics is their impermanence. Window graphics are inexpensive compared to more permanent sign options, and they can also be easily removed and replaced. This means that when using window graphics to attract people to your store, you shouldn’t get caught up trying to think of words or a design that will have long-term effects. Instead, focus on designing something that can help increase your customer base right now.
Remember Your Branding
Finally, while window graphics are great for temporarily highlighting the features or characteristics of specific products or services, it’s also important to factor in your business’ branding when ordering this type of signage. Even though your window graphics may be impermanent and promotional, choosing a design that reflects your company’s branding can have a better long-term effect and promote more brand awareness among your new customers.
You already realize that good signage can be crucial for any business, but knowing where to get your signs may be less obvious. If you’re planning to order custom-made business signs in Chandler or Phoenix, then keep reading to learn about the advantages of working with a full-service sign company .
If you’re like many business owners, then you’re too busy to shop around looking for one company to design your signs, a second one to manufacture them, and a third one to install them. For this reason, it often makes sense to enlist the services of a full-service sign company. Going this route helps ensure that your business signs will be created and installed in a timely fashion. Also, working with a dedicated sign company may also result in better product quality and more professional services. If you need business signs, then consider working with a full-service sign company to help save time and ensure your satisfaction.
Promoting your brand is a must if you want to gain visibility and reach out to potential new customers. No matter what industry you’re in, there are many ways that you can promote your brand, including custom made signs for your Phoenix business. If you want to promote your brand in a powerful way, you can:
Stay active on social media.
Social media platforms like Facebook, Twitter, and Instagram are popular among consumers of all ages. If your business isn’t already using social media, then now is the right time to create accounts and start posting. Consumers want to find the companies they use or are thinking about using on social media, and businesses can use these platforms to provide fast and friendly customer service. Once you have created social media accounts for your business, it’s important to post on a regular basis. Consistency is key if you want to promote your business online.
Highlight your unique qualities.
If you want your brand to stand out from the competition, you’ll need to show consumers what makes you different. Maybe you offer services that your competitors don’t or have access to information that others don’t offer—or maybe your personality is what sets you apart from others in your industry. No matter what it is that makes your brand unique, it’s important to highlight it if you want to promote your business.
Invest in interior business signs.
Getting people to remember your company’s name and logo is an important part of promoting your brand. Even if people have already found their way to your store, you should work on making sure they remember who you are and why they should come back. When you invest in interior business signs, you make it easier for people to remember your brand and what they enjoyed about it. This will make them more likely to come back in the future, so consider investing in custom printed signs for your business.
When you open a new restaurant, it is important to design a seating area that provides your customers with a comfortable and enjoyable dining experience. Proper signage, for example, is a key element for a great restaurant design. When you create an interior sign design for your restaurant, you can direct your customers to your seating and ordering areas. A company that offers building signs near Phoenix will be able to design the ideal signage for the interior of your restaurant. To help you achieve the best effects from your restaurant design, here are some restaurant design mistakes that should always be avoided.
Confusing Table Layouts
In order for a guest to dine comfortably in your restaurant, he or she will need to be able to comfortably navigate your seating area. Whether your restaurant offers self-seating or your guests will be lead to their seats by a host or hostess, you will want to lay out your tables carefully. Avoid a jumbled table configuration that forces your guests to squeeze through tight or uncomfortable spaces.
Cluttered Interior Decorations
When it comes to decorating a restaurant, less is usually more. If your restaurant is filled with an excessive number of knick-knacks, flowers, paintings, and light fixtures, it may start to feel cluttered and claustrophobic. A simple interior design aesthetic will provide your restaurant with a modern feel, and having fewer interior decorations will allow your food to become the main star of the show.
Lack of Directional Signs
Directional signs make it easy for your clients to navigate to the various areas of your restaurant. When you neglect to put up signs that point the way to the bathrooms and other key areas of your restaurants, you may leave your guests feeling confused and overwhelmed. Your interior restaurant signs can be crafted to meet the interior design scheme of your business so that they are easy to spot, while also blending in with your overall aesthetic.
Your business signs should advertise your company and its services throughout the daytime and nighttime hours. In order to make sure that your storefront signs are easily visible, even at night, you may want to consider using lighted dimensional lettering for your exterior signage. A company that offers illuminated signs in Chandler and Phoenix will be able to help you create the perfect sign for the front of your business headquarters.
There are a few benefits to using lighted dimensional lettering materials on your exterior storefront signs. Lighted dimensional lettering is three dimensional, so it will physically stick out from the walls of your building. This type of signage is clearly visible, and will make a dramatic statement for your company. Many of your lighted dimensional lettering options will come in fun fonts that will add style and appeal to your business. Whether the sun is up or the moon is out, your lighted dimensional letters will be clearly visible from the street.
When you are spreading the word about your company and its services, it is important to make sure that your remain consistent with your branding. Your business signs, business banners, and other promotional materials should contain the same fonts, colors, and other graphic elements. With assistance from a company that offers custom made signs serving Chandler and Phoenix, you can create a terrific business campaign for use on all of your custom printed signs. Read on for an overview of why consistency is key in promoting brand awareness.
Create Your Visual Identity
With consistent branding and graphic design elements, you will be able to create a visual identity for your brand. Ideally, you will want your customers to immediately recognize your brand through your use of logo, color combinations, and other distinctive elements. By keeping your branding elements the same across both printed and digital platforms, you will help to cement the visual identity of your business.
Send a Similar Branding Message
The elements that you use to promote your brand, such as your font, color choices, and other design features, will send subtle messages to your customers. If you choose to switch up your branding when you create a printed or digital marketing campaign, your customers may get mixed signals. By staying focus on similar design and branding tools, you will be able to ensure that your message remains clear and recognizable, no matter where your customer is encountering your marketing materials.
Ensure a Professional Image
Consistency will also help you ensure that your company looks professional to your customers and your fellow business owners. When you work with a custom sign company to print signs and banners that contain your logo and other brand design elements, you will clearly convey that you are willing to invest in your brand’s identity. Once you have created a brand identity with the help of your graphic designers and sign printing company, you will be ready to share this clear and consistent identity with the world.
Contrast in artistic design refers to opposite colors, textures, and sizes to create a visually interesting image . This same principle can be applied to professional sign design. If you are developing your company’s signage near Chandler and Phoenix, then consider the different examples of contrast found in the video. Read below for more information about adding contrast to your sign design.
Artistic contrast can apply to your franchise signs and informational, interior signs. For example, a sales sign can feature the discount price or percentage in a larger and darker color, and the rest of the words can be smaller and lighter. This contrast in size and color will draw customers’ eyes to the percentage they can save on their purchase. This will encourage them to buy more. Speak with your sign designers at your sign company about adding contrast to create interesting and engaging signs.