Is your establishment not getting the attention that it needs? If so, then you’re not alone. For many business owners, there is a lot that they can do to make their storefront more noticeable. Read on to learn how to improve your building’s visibility using curb appeal, window displays, and illuminated signage near Chandler and Phoenix.

Add Some Curb Appeal

How your storefront looks from the street can have a direct impact on the number of passersby who pay it a second glance, and several factors can affect your building’s curb appeal. First, keep it looking tidy by maintaining swept walkways, clean windows, and fresh-looking paint. To get an idea of where your storefront may need some work, step out front and give your building a visual evaluation while trying to see it from the customer’s viewpoint. Then, make a list of areas for improvement and take care of these tasks one by one.

Create a Window Display

If your store is in an area with a lot of foot traffic and has a large, front window, then you should make the most of these advantages! Window displays are an excellent way to advertise your merchandise or promotions, and they can help get your storefront noticed by passersby. When crafting your window display, keep in mind that it may have a more dramatic effect if it is attention-grabbing and encourages impulse buys.

Install Illuminated Business Signs

Having good signage is essential for helping new customers find your location. Also, an eye-catching and well-lit sign will help inform anyone passing by of what products or services your business offers. If you already have a business sign and it doesn’t seem to be doing the trick, then consider investing in an exterior illuminated sign. This type of sign can help your business stand out and get noticed. Lastly, an illuminated sign should be regarded as an essential if your business is open into the evening hours.

While exterior business signs are critical for helping customers find you, there are many ways in which interior signs can be beneficial, as well. Does your business have any of these opportunities for interior signage in Chandler and Phoenix ?

Lobby Branding

While customers are waiting to be served or seated, why not take advantage of this opportunity to put your company’s logo in their view? If your reception area, waiting room, or lobby is lacking in branded business signs, then this is an opportunity that you should consider taking advantage of.

Directional Signage

Have you noticed that one area of your store doesn’t get shopped as frequently as other areas do? If so, then you may have a shortage of interior directional signage. Signs that describe what can be found where can help your customers find what they’re looking for or discover items that they never knew they needed.

Room Descriptions

If your business has different destinations that clients and customers must be able to find, then know that making these rooms easy to find is important for helping keep your visitors happy. In addition to directional signage, be sure that different rooms in your building are clearly marked so that newcomers can find their way around.

Mission Statement

Do you want people who visit your building to know what your business does along with its mission and goals? If so, then tell them with an interior sign. By informing visitors of why your business does what it does, you may be able to convert more of them into customers or clients that are loyal to your brand.

Branded Signage

If you feel that your building isn’t lacking in interior signage, then consider the appearance of the signs that you do have. Do the colors, style, and design reflect your services or branding? If not, then you are missing out on an opportunity to make an impression on your customers. When it comes to installing signage of any kind, going with something custom and branded is ideal for supporting your business and making a great first impression.

When it comes to getting people into your physical shop, signage is key. If you’re a retail store owner who is interested in ordering custom storefront signs in Chandler or Phoenix , then watch this video to learn what additional strategies are available for increasing foot traffic to your business.

One option is to create something eye-catching that with grab the attention of people walking by. Second, find ways to connect your store to your customers and social media, perhaps by offering them a free product or discount code for anyone who checks in on Facebook or shares photos or your products with their followers. Third, try handing out leaflets with coupons or product information to the people passing by your establishment. Lastly, offer samples of your products so potential customers can get a better idea of what you’re offering and will be more likely to reciprocate by making a purchase.

Signage that properly reflects your business’ branding is one of the best ways to get the most out of your interior and exterior business signs. For this reason, it can be important to have a logo prepared before you purchase signs for your business. If you’re interested in ordering custom-made signs in Phoenix or Chandler, but don’t have a business logo, then watch this video to learn some smart logo design strategies.

A good logo should be unique but also simple, and logos fall into 3 main categories: wordmarks, icons, and combination marks. No matter what type you choose, the logo should look good and be recognizable whether it’s in color or black and white. To get started, sketch your logo ideas in a sketchbook or grid composition book. Later, you should finalize the logo in a vector-based program, which will allow you to scale the design easily. Contact us to learn more about signs in Phoenix DMA.

Promoting your brand is a must if you want to gain visibility and reach out to potential new customers. No matter what industry you’re in, there are many ways that you can promote your brand, including custom made signs for your Phoenix business. If you want to promote your brand in a powerful way, you can:

Stay active on social media.

Social media platforms like Facebook, Twitter, and Instagram are popular among consumers of all ages. If your business isn’t already using social media, then now is the right time to create accounts and start posting. Consumers want to find the companies they use or are thinking about using on social media, and businesses can use these platforms to provide fast and friendly customer service. Once you have created social media accounts for your business, it’s important to post on a regular basis. Consistency is key if you want to promote your business online.

Highlight your unique qualities.

If you want your brand to stand out from the competition, you’ll need to show consumers what makes you different. Maybe you offer services that your competitors don’t or have access to information that others don’t offer—or maybe your personality is what sets you apart from others in your industry. No matter what it is that makes your brand unique, it’s important to highlight it if you want to promote your business.

Invest in interior business signs.

Getting people to remember your company’s name and logo is an important part of promoting your brand. Even if people have already found their way to your store, you should work on making sure they remember who you are and why they should come back. When you invest in interior business signs, you make it easier for people to remember your brand and what they enjoyed about it. This will make them more likely to come back in the future, so consider investing in custom printed signs for your business.

When you work with a sign company in Phoenix, you’ll be able to choose from a wide variety of sign designs for your business. If you need business signs that help your customers find their way around your building or facility, then you’ll want to learn about architectural signs and how they can benefit your business.

Architectural signage is designed to serve a purpose while also enhancing the aesthetic appeal of a space. These signs should reinforce your brand while also helping visitors identify rooms and find their way around the building. If you want this type of signage for your business, it should combine brand identity and environmental décor. Many different types of businesses can benefit from having architectural signage, including schools, malls, hospitals, and office parks. When you’re ready to learn more, you should contact a quality sign company that can help you find the perfect signs for your needs.

If you want people to learn about your business, exterior signs can help you spread the word. By creating signage that is attractive and engaging, you can draw more potential customers in and make them interested in your brand. Look over the following suggestions before you start learning about illuminated signs in Chandler:

Select Contrasting Colors

The colors you choose for your business sign don’t just help represent your business; they also impact how noticeable your sign is and how easy it is to read. You want to choose a color combination that has the right level of contrast. If you choose colors that are too similar, then words on your signage will be hard to read and won’t stand out. Contrasting colors help ensure that text on your sign is visible.

Keep it Simple

You might think that more is better when it comes to advertising your business, but having too many different elements on your business sign can make it difficult to read. When there are too many words, pictures, or other design details, signs can appear messy, which makes people not want to read them. By keeping your signage simple, you can avoid overwhelming viewers and make sure your brand name and message are the focus of the ad.

Choose Exterior Illuminated Business Signs

When the sun goes down, you still want people to be able to see your sign. That is why you should work with a sign company that offers exterior illuminated business signs. This style of signage ensures that your message stays illuminated and visible even at night, helping you gain more exposure to more potential customers. You will be able to put more signs in more locations when you choose illuminated designs.

Stay Consistent

Your signs represent your brand, so it’s important to make sure they feature your name, logo, and other important information. Staying consistent is essential so that people will be able to recognize your name and logo when they see your signs or pass by your store.

Every business can benefit from signage. If you’re getting ready to work with a sign company in Chandler, it’s important to know what to expect from the process. It’s also important to know what mistakes to avoid so you can design the best business signs possible.

As you can see in this video, there are a few common signage mistakes that businesses should learn about so they can avoid them when creating their own advertisements. Common mistakes include trying to put too many elements on the signs, choosing a sign company solely because it is the least expensive, and forgetting to choose illuminated signs. Work with a professional sign company so you can avoid mistakes and promote your business.

When you are seeking an experienced sign company that can create the perfect signage for your business, look no further than the team at 1 Stop Signs . We have been in business for more than two decades, and we specialize in crafting custom-made signs serving Phoenix. With our assistance, you will be able to spruce up your storefront and advertise your business from the street.

There are many terrific reasons to choose 1 Stop Signs for all of your custom sign needs. Our company is well-respected in the local community, and we go above and beyond to meet the needs of all of your clients. We will take into account the specific needs of your business when we help you create beautiful LED signs or non-illuminated letters for your business location. With our help, you will be able to transform the look of your business through the creation of custom crafted signs.

While digital sales make up a large part of today’s economy, having an attractive brick and mortar location is still essential for your business. With custom-made signs and other features, you can improve your foot traffic and get more customers in the door. A commercial sign company that offers illuminated signage near Chandler can help you improve the look of your storefront with an eye-catching visual display. Read on for three tips that will help you enhance the look of your brick and mortar business.

Make Improvements to the Outside Area

As a customer approaches your brick and mortar store, he or she will get an immediate impression about the overall appearance and quality of your business. To enhance the look of your physical space, consider making some simple improvements to the outside area. By cleaning up the sidewalk, putting out some potted plants, or creating an appealing storefront display, you can attract new clientele.

Invest in Quality Display Cases

If your business sells retail product, you can enhance the look of your space by investing in quality display cases and other items that will help you showcase your items. Clothing, for example, will look more attractive when it is hung on neatly organized racks. Other display items, such as new shelves, will help you present your items in the best way possible. Your displays should also be neatly organized and free of excess clutter. Overall, your displays should be a central focal point of your store’s interior design.

Create an Illuminated Sign

An illuminated sign will capture the attention of your customers when they first arrive at your building. Rather than putting up a traditional, painted sign over your storefront, you can add additional appeal with illuminated lettering and graphics. Even though new signage may seem like a very simple element, a properly designed and placed sign can dramatically boost the overall look and feel of your business.