Every business has to start somewhere. Whether you are in the early stages of running a business or you’ve been around for a while, take some time to make sure that you have a professional appearance. If it appears to the average consumer that you do not have the proper resources, practices, or products, they may go to one of your competitors instead. Make your business more professional looking on the outside as well as the inside to increase your success. Start with a branded business sign in Chandler on the outside of your location so that customers can easily find you. You can also have interior signage to further help your customers, showing where different items are located or how to move throughout your space. Make sure that your business signs are consistent with the branding that is on your printed materials as well as your website, as this will reinforce the visual aspect of your business. Update your website frequently, work with a professional sign company, and maintain contact with customers to encourage them to do business with you again.

To run a successful business, you need to find clever ways to get the attention of potential customers. The best way to do this is to provide a superior product or service that customers can’t stop raving about. Before you can do that, however, you need to get the aforementioned customers in the door. One way to do this is to reinforce your brand with new custom-made signs made by a business sign company serving Chandler and Phoenix.

Making your business appear professional is essential for attracting new customers. Not only do you need to have an attractive logo, but you need to find ways to present this logo in an appealing manner. A great place to start would be to install a custom-made exterior business sign that serves as a clear symbol of your brand. Next, you can decorate the interior of your business with similar signs to help reinforce your brand. Finally, you might invest in print and digital advertising to help disseminate your brand as broadly as possible.

As you browse lightbulbs at your local grocery or hardware store, you’re bound to see a group of bulbs labeled “LED.” LED, which stands for light-emitting diode, is a relatively new type of lighting that is slowly replacing traditional incandescent lightbulbs. If you’d like to learn more about LED lighting, watch this video and reach out to an LED sign company serving Chandler and Phoenix.

This video from How Stuff Works provides a brief history of LED. A man named Nick Holonyak Jr. is credited with developing the light-emitting diode in the middle of the 20 ^th century. An LED light is comprised of diodes—or simple semiconductors—made of aluminum gallum arsenide, along which electrons can flow more efficiently than the filaments of traditional incandescent lightbulbs. LED bulbs last much longer than incandescent bulbs and don’t get nearly as hot, making them very popular among consumers.

Starting a business is a monumental undertaking. In addition to coming up with a business plan and obtaining the appropriate permits, you need to find ways to market your business so customers or clients can actually discover your products or services. One of the basic aspects of marketing is installing an attractive outdoor sign that allows customers to quickly identify your business and what it does. For help understanding the importance of an outdoor sign, take a look at this article and reach out to a business sign company near Chandler and Phoenix.

Maintaining Professionalism

The modern consumer expects to see clear, clean, and professional-looking signage outside every business. If you fail to install professional signage outside your business, would-be customers are unlikely to purchase your goods or services or even set foot on your property. An attractive outdoor sign will help get customers in door—your excellent products and services should do the rest.

Attracting Customer Attention

In this age of the internet, more and more people are discovering businesses through Google, Yelp, and other online services. However, there’s still much to be said for old fashioned foot traffic. A good-looking outdoor sign will cause more customers to think “that looks like a nice place,” which is the first step toward patronizing your business. Even if customers don’t immediately step inside your business after seeing the sign, the image of your sign will stick in their heads: maybe they’re stop in the next time they walk or drive by.

Branding Your Business

Think of the sign outside your business as the flagship of your business’s branding and marketing campaign. The logo that you include in your advertising efforts should appear on your outdoor sign, establishing continuity between your virtual and physical business. If people pass your business and see your outdoor sign on the way to and from work every day, there’s a good chance that many of them will actually step in and say hello.

You can capture the loyalty of customers by providing a superior product or service, but getting customers in the door is another story. To garner the attention of paying customers, you need to brand your business with an attractive logo, then spread that logo as far and wide as you can. With a memorable logo and a custom business sign made by a company near Phoenix and Chandler, your business can reach great heights.

Keep it Simple

First and foremost, your logo must be easy to understand. While it may be tempting to create a work of art as your logo, this will only serve to confuse and alienate consumers. Instead, consider presenting the name of your company in an easy-to-read font and, if appropriate, pairing it with a simple symbol that represents your business. Of course, your logo shouldn’t be too simple, either: you want to leave no doubt as to what your business does.

Consider Your Services

Your business’s products and services should be forefront in your mind as you work on designing your logo. Even the colors featured in your logo should relate to the type of business you run. For instance, if you run a funeral home or another serious business, you would do well to stick to darker, more subdued colors. If you run a toy store or other fun business, bright colors would be appropriate. You might also consider including a stylized symbol that represents your products or services—for example, a wrench silhouette would be a fine logo for a tool company.

Create a Tagline

A logo should serve as an aesthetically pleasing symbol that makes your business more approachable. If your logo and business name alone do not adequately convey what you want them to convey, consider adding an accompanying tagline. Think of a tagline as a text version of your logo—something that sticks in your customers’ minds and helps them better understand your business.

As the owner of a business, it is essential to use signage to direct your customers and attract new clientele. By choosing custom made signs for your business space, you can rest assured that your signs communicate your message effectively. To start creating indoor or outdoor signs for your business, you may want to consider working with a sign company near Chandler and Phoenix . The designers at your sign company will be able to help you create a variety of signs that can be used throughout the inside and outside of your business. To get you started on your sign design project, here is a look at some different types of wall signs for businesses.

Exterior Signs

Exterior signs are arguably among the most important signs that can be put up by a business. With a carefully crafted and well-placed business sign, you can make sure that your business is easy to find from the street. In addition, your exterior signs can also provide essential information about your business, such as your hours and your key services.

Directional Signs

Directional signs can be placed on either the interior or the exterior of a business. Unlike conventional exterior signs, which are meant to convey basic information about your business, directional signs are used to offer your customers specific directions. For example, some restaurants choose to include directional signs that show customers where to form a line or pay their tabs. Directional signs can also offer instructions to find a bathroom or dressing room.

Regulatory Sign

Finally, all businesses must include certain regulatory signs on their walls. The types of regulatory signs that are required for businesses varies from state to state. Typically, you will need to have exit signs, stairwell signs, and accessibility signs. If you are wondering about the different types of regulatory signs that are needed for your business, you should be sure to get ahold of a sign company that serves your local area.

At 1 Stop Signs , we are committed to providing our customers with top quality sign design services. When you are in need of signage near Chandler and Phoenix, the sign design experts at our sign company will be there to help you create the sign of your dreams. From restaurant signs to vehicle magnets and more, we are able to create a versatile range of signs for our business clients. One of the top reasons to work with our sign company is our great financing options. Let’s take a look at the steps of getting free financing on your new business sign.

Choosing a Sign Style

When you work with 1 Stop Signs, you will have dozens of different sign styles to choose from. Our team of designers can help you choose the right type of sign for your particular business. For example, if you are seeking a sign that can be easily seen at night, you may want to consider an LED sign. Other flashy sign options include illuminated sign cabinets or digital print wall murals.

Creating Sign Content

After you have determined what type of signage will be the best fit for your company, it will be time for you to create your sign content. The content of your sign will be dependent on its placement, as well as its function for your business. An exterior sign, for example, should almost always display the name of your company. Interior or directional signs may need more detailed information.

Applying for Sign Financing

The final step of getting free financing on a new business sign is to apply for financing services from 1 Stop Signs. As you are working with a team of sign designers at our company, we will be happy to answer any questions that you may have about the financing process. With free financing, you can receive valuable financial assistance towards the initial costs of creating a brand new business sign. Though a sign is a valuable investment for your business, you should not have to pay excessive interest or an unreasonable down payment to find quality work for your custom sign.

Business signs are used to advertise companies and provide consumers with important information. If you are creating a new sign design for your business, you will want to make sure that you choose the right materials for you signage. As you are selecting a sign material, you will have many factors to consider. For example, if you are creating custom printed signs that will be added to existing features on your building, you can use a sign material that is pliable, rather than rigid. Self adhesive vinyl, for example, can be easily placed on an existing surface. Free standing signs, by contrast, should be made out of rigid materials, such as metal or strong vinyl. Other state of the art sign materials, such as LED signs, can make fantastic additions to any business space. With the help of a company offering signage near Chandler and Phoenix, you create the perfect business or restaurant signs for your commercial space.

Designing your outdoor signs in Chandler and Phoenix is not a task to take lightly. Along with the advertising side of sign design, you also should be practical and consider the surrounding elements found in Phoenix.

Use Bright Colors

Any business sign is going to use some sort of noticeable and bright color as part of its signage. Often, these colors include green, yellow, and orange. Many companies will keep their main business name in white, but accent it with different colors in the logo or sign design. Blue is another popular color, although it is typically employed as a background color to a yellow or white business name. In the end, you must consider your intended customers, as well as the main public. Create your signage in response to the people you wish to attract.

Use Sufficient Backlighting

Almost every business can make use of some sort of LED sign or a backlit metal sign. Employing backlighting will further attract more customers to your store over another with a simple, non-lit sign. You may also consider a lightbox separate from your store, such as a monument sign or a smaller sign located in a nearby shopping center. This extra form of advertising will alert customers to your presence as they drive or walk by the exterior sign. If you highlight advertising campaigns or products in the lightbox, you may consider keeping it lit when your store is not open. This advertisement can entice customers to call your store during business hours.

Use a Knowledgeable Sign Company

Take advantage of a local sign company, especially for a sunny place like Phoenix. A local sign company will help you plan against possible color fading due to sun exposure. They can also advise you on the best ways to design your lighted signs, as well as the best times to turn the lights on. They will also use stronger materials that will stand up to the notorious heat of the desert.

If you have been on the fence about installing LED signs near Chandler and Phoenix , watch the video to learn the clear benefits of installing LED lighting in your signage. Along with promoting a better environmental outlook for your business, you will save a lot of money just by changing the lights in your business signs.

One of the biggest benefits to installing LED signs is the easy maintenance—you will not have to change an LED bulb for several years. Also, the energy output is significantly less than an incandescent bulb. Your business can save up to $100 for every LED bulb you install. This will equal potentially thousands of dollars in extra money and saved energy.